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Study-Unit Description
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CODE LAS2020

 
TITLE Ideas and Business Venturing

 
LEVEL H - Higher Level

 
ECTS CREDITS 4

 
DEPARTMENT Centre for the Liberal Arts and Sciences

 
DESCRIPTION This Unit will help participants develop the knowledge and skills they need to generate and develop ideas for new products and services which could be launched within start-up businesses or established organisations.

Participants will learn how to carry out a feasibility analysis to evaluate the market potential of their ideas, and how to formulate a venture plan to develop, market and sell their products/services in a creative and entrepreneurial manner.

This study shall foster an entrepreneurial mindset among participants by facilitating their development into proactive, flexible and creative thinkers who are able to identify and exploit opportunities in a variety of contexts.

Learning Outcomes:

1. Knowledge & Understanding:

By the end of the Unit the student will be able to:
- Use creative thinking tools and techniques for idea generation and evaluation;
- Discuss the importance of idea generation, evaluation and implementation for entrepreneurship and business venturing;
- Explain what is involved in introducing and marketing innovative products or services within new or existing business ventures.

2. Skills:

By the end of the Unit the student will be able to:
- Generate ideas for innovative products and services;
- Conduct feasibility studies to assess the likelihood that ideas could be developed into profitable products or services;
- Formulate a strategy for the introduction and marketing of innovative products or services within new or existing business ventures.

Main Text/s and any supplementary readings:

Main Text/s:

- Osterwalder, A. & Pigneur, Y. (2010). Business model generation: A Handbook for visionaries, game-changers, and challengers. John Wiley & Sons. (Excerpts will be provided in electronic format)

Supplementary readings:

- Barringer, B. R., & Ireland, R. D. (2006). Entrepreneurship: Successfully launching new ventures. NY: Pearson Prentice Hall.
- Bessant, J. & Tidd, J. (2007). Innovation and entrepreneurship. West Sussex: John Wiley & Sons.
- Burns, P. (2007). Entrepreneurship and small business. NY: Palgrave Macmillan.
- Carter, S. & Jones-Evans, D. (2000) (Eds.) Enterprise and small business: Principles, practice and policy. London: FT Prentice Hall.
- Kirby, D. A. (2003). Entrepreneurship. Berkshire: McGraw-Hill Education.

Further readings in electronic format may be provided throughout the Unit.

 
STUDY-UNIT TYPE Lecture

 
METHOD OF ASSESSMENT
Assessment Component/s Resit Availability Weighting
Presentation Yes 30%
Assignment Yes 70%

 
LECTURER/S Leonie Baldacchino

 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
It should be noted that all the information in the study-unit description above applies to the academic year 2017/8, if study-unit is available during this academic year, and may be subject to change in subsequent years.
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