| CODE | HSC3022 | ||||||||||||
| TITLE | Social Media in Health Care: Opportunities and Challenges | ||||||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 6 | ||||||||||||
| ECTS CREDITS | 10 | ||||||||||||
| DEPARTMENT | Faculty of Health Sciences | ||||||||||||
| DESCRIPTION | In today's rapidly evolving media landscape, mastering social media has not only become a fundamental tool for communication, but a must-have skill in a multitude of industries including health care. Social media has opened up new doors and avenues for communication and research dissemination, offering a platform for seeking information, and for creating and exchanging user-generated content among peers with an exciting array of emerging technologies to boost teaching and learning productivity. This study-unit will teach course participants how to create and maintain a social media professional presence for health care, including Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, etc. The study-unit offers a diversity of learning methods evolving around: reading from a variety of sources, online discussions, wikis, blogs, social tagging, quizzes. Study-Unit contents: - Understand how social media has created a shift in communicating health care information; - Understand social media fundamentals and etiquette; - Understand high level applications of social networks: Facebook, Twitter, LinkedIn, Google+, Youtube, Instagram, etc; - Integration of technology within health management; - Searching for, digesting and sharing of information; - Research dissemination, publish social media updates and engage with a community; - Social media - channels, targeting and ads; - Gamification and social media for health behavior change; - Social media for crisis communications; - Use of social media by healthcare organisations; - The role of the patient in social media; - Social network analysis for health research and big data; and - Ethical issues in the digital world Study-unit Aims: This study-unit aims to provide participants with an overview of the different social media channels and the impact of social media on health care. Furthermore it will provide students with the necessary toolkit on how to use social media to support their future work and communication within their working environments. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Describe the use of social media in the health care context; - Appraise the relevance and quality of social media communication; - Reflect on the patient's role in modern health care ecosystems; - Describe the different way to get value from social media; - Reflect on the opportunities and challenges of using social media in health care; and - Describe the use of social media as a mass communication tool during crisis situations in health care. 2. Skills: By the end of the study-unit the student will be able to: - Learn and practice the use of social media effectively to help improve patient outcomes; - Publish social media updates on health care topics of interest; - Create a social medial campaign; - Discern reliable health information uploaded to social networks such as Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram etc. from misleading content; and - Access social media data and understand the ethical implications of doing this. Main Text/s and any supplementary readings: Main Texts: - Miller, D., Costa, E., Haynes, N., McDonald, T., Nicolescu, R., Sinanan, J., Spyer, J., Venkatraman, S.. & Wang X. (2016). How the world changed social media (Vol. 1). UCL press. ISBN: 978-1-910634-51-6 (epub). - Torres, J. (2015). Bringing the social media# revolution to health care. Health promotion practice, 16(6), 785-787. ISBN-13: 978-1893005877. - Information Resources Management Association. (2018). Social Media in Education: Breakthroughs in Research and Practice. IGI Global. ISBN13: 9781522556527. Supplementary readings : - Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., & Hoving, C. (2013). A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication. Journal of medical Internet research, 15(4), e85. http://doi.org/10.2196/jmir.1933. - Vogelsang, M., Rockenbauch, K., Wrigge, H., Heinke, W., & Hempel, G. (2018). Medical Education for - “Generation Z”: Everything online?! – An analysis of Internet-based media use by teachers in medicine. GMS - Journal for Medical Education, 35(2), Doc21. http://doi.org/10.3205/zma001168. - Pander, T., Pinilla, S., Dimitriadis, K., & Fischer, M. R. (2014). The use of Facebook in medical education – A literature review. GMS Zeitschrift Für Medizinische Ausbildung, 31(3), Doc33. http://doi.org/10.3205/zma000925 - Ross, J. G., & Myers, S. M. (2017). The current use of social media in undergraduate nursing education: a review of the literature. CIN: Computers, Informatics, Nursing, 35(7), 338-344. - Meskó, B., Drobni, Z., Bényei, É., Gergely, B., & Győrffy, Z. (2017). Digital health is a cultural transformation of traditional healthcare. mHealth, 3, 38. http://doi.org/10.21037/mhealth.2017.08.07. - Leman, H. (2012). Social Media in Healthcare: Connect, Communicate, Collaborate. Journal of the Medical Library Association: JMLA, 100(2), 148. http://doi.org/10.3163/1536-5050.100.2.018. |
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| STUDY-UNIT TYPE | Independent Study and Online Learning | ||||||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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