| CODE | IOT1007 | ||||||||||||
| TITLE | Creative Internal Marketing | ||||||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | Not Applicable | ||||||||||||
| ECTS CREDITS | 2 | ||||||||||||
| DEPARTMENT | The Edward de Bono Institute for the Design and Development of Thinking | ||||||||||||
| DESCRIPTION | Internal marketing involves using the concept of marketing to enable an organisation's human resources to participate in creating a better relationship with its consumers. Using creative thinking to ensure employee welfare will lead to better satisfied consumers. This study unit will deal with some of the basics of marketing including the philosophy that underlies marketing. Topics to be covered include an understanding the marketing environment and an understanding of relationship marketing. Students will be invited to create new ways in which they can further develop their understanding of marketing and to design innovative ways in which to motivate their internal market, making use of some of Edward de Bono's methods. Reading material will be assigned to students before workshops and discussions which will facilitate the necessary dialogue and creativity for both team work and individual work. Reading List: - Blythe, Jim (2004). Essentials of marketing (3rd revised edition) (Financial Times Prentice Hall). - de Bono, Edward (1990). Lateral thinking: A testbook of creativity (Penguin Books Ltd.). |
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| STUDY-UNIT TYPE | Standard Study-Unit | ||||||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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