| CODE | IOT5011 | ||||||
| TITLE | Creativity and Innovation in the Media | ||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||
| MQF LEVEL | Not Applicable | ||||||
| ECTS CREDITS | 4 | ||||||
| DEPARTMENT | The Edward de Bono Institute for the Design and Development of Thinking | ||||||
| DESCRIPTION | The aim of this study-unit is to: 1. Provide a historical and theoretical overview of the various media and their complementary core media elements such as advertising and PR, journalism and film, in contemporary society 2. To introduce core models, which are useful in interrogating the function of these media 3. Examine some case studies where creative strategies have been used in addressing or resolving an issue in the core media elements 4. Highlight how media industries exist within a market led economy 5. Examine how the media portrays the social and cultural aspects of our world 6. Explore how creativity and innovation could be utilised to address some of the issues and concerns around ‘portrayal’ and ‘representation’. Learning Objectives: - To understand the significant historical developments, and those impacts on a broader social and cultural context - To be familiar with significant media models and understand their application - To recognise and utilise creative strategies to address some of the core issues that emerge as a result of a highly media dependent society. Reading List: - de Bono, Edward, 1973. Lateral thinking: Creativity step by step. New York: Perennial Library - de Bono, Edward, 1992. Serious Creativity: using the power of lateral thinking to create new ideas. New York, NY: Harper Business, - Dingli, Sandra M., 2002. Creative Thinking: An Indispensable Asset for a Successful Future, Malta University Press - Green, Andy, 2007. Creativity in Public Relations (PR in Practice). London: Kogan Page. - Green, Andy, 2006. Effective Personal Communication Skills for Public Relations (PR in Practice). London: Kogan Page. - Hall Stuart, 2001. Representation: Cultural Representations and Signifying Practices. - Holbrook, David, 1994. Creativity and popular culture. Rutherford; London: Fairleigh Dickinson University Press ; Associated University Press. - Jones, John Philip, 1999. The advertising business: Operations, creativity, media planning, integrated communications. (ed.). Thousand Oaks, Calif.: Sage Publications. - McNair, Brian, 2003. News and Journalism in the UK (Communication and Society) Routledge, London. - McNair Brian, 2002. Striptease Culture, sex media and the democratization of desire. Routledge, London - Williams Kevin, 1998. Get Me a Murder a Day!: History of Mass Communication in Britain |
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| STUDY-UNIT TYPE | Blended Learning | ||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Brenda Murphy |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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