Dr Tanya Sammut-Bonnici
Ph.D. Industrial & Business Administration (Warwick)
M.A. Marketing, B.A. Business Management (Hons.)

Senior Lecturer
Faculty of Economics, Managment and Accountancy
University of Malta
MALTA
E-mail Malta: tanya.sammut-bonnici@um.edu.mt

Dr Tanya Sammut-Bonnici is a Senior Lecturer at the University of Malta and an Associate Fellow at the University of Warwick. Her academic specialisation is Strategic Marketing and Strategic Management of Information and Communications Technologies (ICT).

eBay, Google, Yahoo, Philips, IBM, BT and Time Warner are some of the international clients who have engaged Tanya on research projects. Tanya was a founding member of the Partnership Development Forum - a roundtable formed by marketing strategy directors from IBM, Ericsson, Motorola, Marconi, Nortel Networks and Nokia in the United Kingdom.

Dr Sammut-Bonici has acted as advisor for the European Parliamentary Hearings on Consumer Confidence in the Digital Environment, organised by the Committee on the Internal Market and Consumer Protection (IMCO). She has contributed to the EU Parliamentary Regulations on roaming through her research for the European Parliamentary Committee on Industry, Research and Energy (ITRE). She also worked on European policy development on space exploration, which were topical in the late 80s.

Earlier in her career, Tanya held Marketing and Sales Management posts at Vodafone and Melita Communications, a United Artists company. She has held local and international consulting roles within the financial, retailing and manufacturing industries.

Dr Sammut-Bonnici’s work on strategic innovation and evolution of innovation is published in international journals, and her stream of research has earned her scholarships from Cambridge University, the Commonwealth, Fulbright and nominations for best papers awards at the Strategic Management Society in the USA.

Research Publications

Academic Editorships

 
• Joint Editor, Blackwell Encyclopedia of Management, Volume 12, Strategic Management, 3rd edition, forthcoming 2012.
 
• Guest Editor, Management Research Review, Special Issue: Strategic Directions for Innovation Management, forthcoming 2012.

Refereed Journal Publications

 
1. Sammut-Bonnici, T., Wensley, R., Darwinism, Probability and Complexity: Transformation and Change Explained through the Theories of Evolution. International Journal of Management Reviews, Vol. 4:3 pp. 291-315, 2002.
 
2. Sammut-Bonnici, T., McGee, J., Network Strategies for the New Economy, European Business Journal. Vol. 14, pp. 174 - 185, 2002.
 
3. McGee, J., Sammut-Bonnici, T., Network Industries, European Business Journal, Vol. 14, pp. 116-32, 2002.
 
4. Sammut-Bonnici, T., Sarkis, J., Performance Measurement in the Telecommunications Industry, Production and Inventory Management Journal, Vol. 42, No. 1, pp. 19-24, 2001.

Book Contributions

 
1. Sammut-Bonnici, T., McGee J., Network Strategy in the Digital Economy, in McGee, J., H. Thomas, & D. Wilson (Eds.) Strategy: Analysis and Practice 2nd Edition, Maidenhead: McGraw-Hill, UK, 2010.
 
2. Sammut-Bonnici, T., Chapter: Mobile Phone Technologies, in Cozzens S. & Knell M. (Eds.) Emerging Technologies in an Unequal World, under discussion with MIT Press, 2010.
 
3. Sammut-Bonnici, T., Information Economy Strategies in the Mobile Telecommunications Industry, in Segal-Horn S., The Dynamics of International Strategy, Milton Keynes: Thomson Learning, UK, 2009.
 
4. Sammut-Bonnici, T., McGee J., Strategy in the New Economy, in McGee, J., H. Thomas, & D. Wilson (Eds.) Strategy: Analysis and Practice 1st Edition, Maidenhead: McGraw-Hill, UK, 2005.
 
5. Sammut-Bonnici, T., The Battle for Critical Mass in the UK Mobile Communications Industry, in McGee, J., H. Thomas, & D. Wilson (Eds.) Strategy: Analysis and Practice 1st Edition, Maidenhead: McGraw-Hill, UK, 2005.

Conference Proceedings

 
1. Sammut-Bonnici T., McGee J., Complex Adaptive Systems in the Information Economy: Mobile Communications Industry. European Group for Organisational Studies, Berlin, 2005.
 
2. Sammut-Bonnici, T., McGee J., Complexity and Complicity in Mobile Telecommunications: The Effect of Isomorphic Strategies on Network Externalities. Strategic Management Conference, Puerto Rico, USA, 2004.
   (Nomination for Best Conference Paper Award, Strategic Management Society)
 
3. Sammut-Bonnici, T., Wensley, R., McGee J., The Role of Network Externalities in Interconnected Industries: A Mobile Communications Case Study. Academy of Management Conference, New Orleans, USA, 2004.
 
4. Sammut-Bonnici, T., Sarkis J., Market Driven Activity Based Performance Measurement: A Telecommunications Company Example. Conference on Performance Measurement, Cambridge, UK, 2000.

 
1. Managing for Eternity The CEO Refresher, USA, Volume 8, Issue 1.1, 2000.
 
2. Measuring Performance - A Telecommunications Case Study. Logistics Solutions, National Institute of Transport and Logistics, Dublin, Ireland, Issue 1, 2000.
 
3. Managing for Eternity: How to Live Long and Prosper, Logistics Solutions, National Institute of Transport and Logistics, Dublin, Ireland, Issue 4, 2000.