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COURSE TITLE Master of Science in Strategic Management and Marketing
 
COURSE CODE PMSCSMMFTT7

POSTNOMINAL

LEVEL OF QUALIFICATION

NATIONAL QUALIFICATIONS
FRAMEWORK LEVEL

DURATION

MODE OF ATTENDANCE

TOTAL ECTS CREDITS

COORDINATOR

M.Sc.(Melit.)

Second Cycle

Level 7

3 Semesters

Full-time

90

Emanuel Said

COURSE OVERVIEW
The programme offers an opportunity for participants to develop critical thinking skills and attitudes, along with a balanced knowledge (in terms of depth and width) of up-to-date theories and practices that organisations in any industry demand from modern managers and marketing executives. This approach aims to help graduates transform into executives who adopt and maintain a discipline where decisions are reached following an acute evaluation of risks based on reliable and valid evidence gathered about markets, competition and customers, rather than relying on management fads.

All study-units rely on the latest thinking and ideas in the relevant discipline, based on empirical research that is leading to the emergence of new areas that are in demand across employers in developed economies.
 
LEARNING OUTCOMES The programme helps students to develop:

- A balanced knowledge and understanding of the latest thinking and ideas in the relevant discipline based on empirical research in new areas like people performance metrics, digital analytics, decision modelling, service design and social marketing;
- Evolved intellectual skills manifest through conceptualization and reasoning of options and positions in corporate and marketing strategy by challenging concepts, information and data as core aspects of insight access, gathering, filtering and dissemination in a corporate environment;
- Enhanced aptitudes to debate aspects of corporate and marketing strategy to a range of audiences that prevail in ordinary corporate contexts;
- Augmented abilities to creatively conceptualize offers involving product / service features, communications, distribution, service levels and processes in a variety of market conditions
- Augmented numerical and qualitative analysis skills as well as an ability to conduct research projects independently as well as ability to deploy digital analytics tools to create and implement marketing communications that stand out from the crowd;
- An entrepreneurial propensity towards creatively designing and deploying corporate strategies that translate in aligned human resource planning and deployment with relevance to specific marketing operations, as well as
- A capability to design service offers that appeal to targeted customers (using customer insight) and effectively deploy resources through acute rationality embedded in decision making whilst retaining a balance between stiff corporate and business objectives and society's needs.
 
CAREER OPPORTUNITIES AND ACCESS TO FURTHER STUDY Graduates of the programme face a myriad of career opportunities in marketing and related management roles in a diversity of industries, locally and overseas. Specific opportunities may include fast growth sectors like i-gaming, financial services and other service sectors.
 
COURSE INTENDED FOR The programme targets individuals who possess undergraduate degrees in management or marketing and are planning for a career in these areas.
 
ADMISSION AND
PROGRESSION REQUIREMENTS
The Course shall be open to applicants in possession of:

(a) the degree of Bachelor of Commerce from this University, with one of the two main areas of study being Management or Marketing, obtained with at least Category II and with a minimum average mark of 65% obtained in the Management or Marketing main area of study or

(b) the degree of Bachelor of Commerce (Honours) from this University, in Management or Marketing, obtained with at least Second Class Honours
provided that subject to the submission of a portfolio covering at least 3 years’ experience in the management or marketing field, the Board may consider also applicants in possession of the degree obtained with Third Class Honours or

(c) the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or

(d) the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area
provided that subject to the submission of a portfolio covering at least 3 years’ experience in the management or marketing field, the Board may consider also applicants in possession of the degree obtained with Category III or

(e) a first cycle degree from this University obtained with at least Category II in an area deemed appropriate by the Board, provided that such applicants shall be required to submit a portfolio covering at least three years’ experience in the management or marketing field, and provided further that such applicants shall be required to attend for an interview to allow the Board to assess their suitability to follow the Course with profit.

The maximum number of students that can be admitted into the course is 40 students.

When the number of places is so limited and the number of eligible applicants exceeds the number of places available, applicants shall be selected according to the following criteria, the weighting of which shall be published at the time of the call for applications:

(a) degree type and classification
(b) experience in the proposed area of study and
(c) performance during an interview.

Interviews, when necessary, shall be conducted by a board appointed for the purpose composed of at least three members.

For the purpose of selection, applicants whose qualifications as stipulated above were obtained by 31 August preceding the commencement of the Course shall be considered first.

The admission requirements are applicable for courses commencing in October 2017.

For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.
 
 


 

 

 
Last Updated: 12 October 2017
 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.

For applicable fees please check the link on the Finance Office webpage.
Calendar
Notices
Semester 1 Time-table 2017/8 - Day Courses
Time-tables for Day Courses for the Academic Year 2017/18 - Semester 1
Semester 1 Time-table 2017/18 - Evening Courses
Time-tables for Evening Courses for the Academic Year 2017/18 - Semester 1
JAYE 2017-2018
Gain the Real Business Experience!
Dubrovnik International Economic Meeting 2017
Meeting to be held on 12-14th October 2017, organised by the University of Dubrovnik, Department of Economics and Business Economics
Half Day Seminar

From AML to Financial Crime Prevention

-How to Bullet Proof your Organisation

Wednesday 18th October 2017, 1600hrs - 1930hrs

Venue: Lecture Theatre 2 (LT2)

Ethics Forms & Guidelines
All students are to fill in these forms and hand in to their respective departmental Secretary. 
 
 

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