UBCOMMRKPPL-2024-5-O - L-Università ta' Malta

Course Title

Bachelor of Commerce in Marketing and Public Policy

MQF Level

Duration and Credits

3 Years

180 ECTS

Mode of Study

Full-time

Information for International applicants

Refer to the list of country-specific qualifications

Marketing

An Intermediate Level pass in Pure Mathematics.

Public Policy

An Intermediate Level pass in Pure Mathematics.

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Applications for our February and October intakes have been officially open since the third week in November. You can submit your application online. The deadlines for submission of applications vary according to the intake and courses. We encourage all international applicants to submit their applications as soon as possible. This is especially important if you require a visa to travel and eventually stay in Malta.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage. Access more information about our admission process and English language requirements.

The University of Malta has student accommodation on campus called Campus Hub. Campus Hub is just a 2-minute walk from the main campus. For more information, visit the accommodation website.

Our dedicated team at the student recruitment office is here to support you every step of the way. From the moment you start your application to the moment when you receive your decision letter, we're here to assist you. If you have any questions or need further information, don't hesitate to reach out to us. You can contact us at info@um.edu.mt, and our team will be more than happy to help.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

Marketing

The Bachelor of Commerce in Marketing interprets and explains the dynamic world of consumer behaviour and brand strategy. Throughout the course, you will comprehend the psychology of buyers, market research techniques, and innovative communication strategies. The variety of taught study-units will explore different but intertwining facets, such as product development, digital marketing, and advertising in a rapidly evolving business landscape. By the end of the course, you will have sharpened your creative thinking and problem-solving skills.

Public Policy

The Bachelor of Commerce in Public Policy is designed to provide you with the skills to analyse, shape, and influence policies that drive societal change. Throughout the programme, you will gain knowledge about the intricacies of policy formulation, implementation, and evaluation. The wide spectrum of study-units offered will explore the intersection of economics, politics, and social dynamics, giving you a deep understanding of how public policies impact communities and industries. By the end of the course, you will have honed your critical thinking and problem-solving abilities, making you an attractive employee for future employers.

Communication and Academic Skills Programme

The communication and academic skills programme complements students’ main course of study. It introduces them to writing and presenting as situated within academic contexts sensitive to specific disciplines and develops their competences for future careers.

Marketing

In addition to the compulsory study-units, students are required to choose two areas of study and register for the study-units accordingly.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

EMA1008	Quantitative Analysis for Business 1	4 ECTS	(NC)
EMA1011	Introduction to Management and Applied Fundamentals	4 ECTS	(NC)
EMA1100	Business Statistics 1	4 ECTS	(NC)
EMA1310	Foundations and Applications of Economics	4 ECTS	(NC)
EMA1311	Introduction to Law and Ethics	4 ECTS	(NC)
EMA1312	Introduction to Psychology in Business and Public Life	4 ECTS	(NC)
EMA1313	Introducion to Sociology for Business and Public Life	4 ECTS	(NC)
EMA1314*	Financial Accounting and Control 1	4 ECTS	(NC)
EMA1316**	Accounting Theory and Practice 1	4 ECTS	(NC)
* Study-unit EMA1314 is to be taken by students who are not in possession of Accounting at Advanced Level as well as students who possess an Advanced Level in Accounting but will not choose Accountancy as a major area ** Study-unit EMA1316 is to be taken by students who possess an Advanced Level in Accounting and will be choosing Accountancy as a major area.

Semester 2

Compulsory Units (All students must register for this/these unit/s)

EMA1315	Writing and Research Skills for Business Students	4 ECTS	(NC)
MRK1402	Practical Analysis Tools	4 ECTS	(NC)
MRK1403	Social Responsibility in Marketing	4 ECTS	(NC)

Either

MRK1400*	Introduction to Marketing Concepts	4 ECTS	(NC)

Or

MRK1401**	Contemporary Marketing Themes	4 ECTS	(NC)
* Study-unit MRK1400 is for students who do not possess a pass in Marketing at Intermediate Level. ** Study-unit MRK1401 is for students who are in possession of a pass in Intermediate Level in Marketing.

Students are required to register for ALL compulsory study-units (20 ECTS credits), 8 ECTS credits in elective study-units, 28 ECTS credits in the other area and 4 ECTS credits in optional study-units, to a total of 60 ECTS credits.

For students majoring in Economics and Management, Management and Marketing or Management and Public Policy, no optional study-unit can be taken during Year 2 of the course. In this case, students majoring in Economics and Management need to register for study-unit ACC3521 and students majoring in Management and Marketing or Management and Public Policy need to register for MGT2365. .


Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK2007	Marketing Research Planning	4 ECTS
MRK2051	Consumer Behaviour	4 ECTS
MRK2504	Marketing Design and Advertising	4 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one* of the following study-units:*

MRK2015	Marketing, ESG and Shared Value	4 ECTS
MRK2019	Marketing Automation and CRM	4 ECTS
MRK2440	Managing and Optimising the Customer Purchasing Experience to Improve Business Performance and Profitability	4 ECTS
MRK2503	Advertising and Promotion	4 ECTS
MRK3502	Professional Selling and Sales Force Management	4 ECTS

Recommended Optional Units

BKF2011*	Banking 1	4 ECTS
BKF2041*	Financial Services Law	4 ECTS
ELP1062	English Proficiency	2 ECTS
INS2040*	Insurance Market, Practice and Principles	4 ECTS
IOT2002	Communication and Innovation	4 ECTS
IOT2003	Foresight - A Tool for Shaping Futures	4 ECTS
IOT2005	Leadership and Organisational Innovation	2 ECTS
MGT2031*	Operations Research	4 ECTS
MGT2361	Soft Skills for the Workplace	4 ECTS
MRK2000*	Marketing Foundations	4 ECTS
PHE0109	Badminton	2 ECTS
PHE0110	Squash	2 ECTS
PPL2226	The Public Policy Environment	4 ECTS
TRS2281	Travel and Transportation Management	4 ECTS
* In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study.

Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK2008	Product Management	4 ECTS
MRK2501*	Digital Marketing: Fundamentals and Strategy Development	4 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one* of the following study-units:*

MRK2206	Business-to-Business Marketing	4 ECTS
MRK2210	Visual Literacy for Marketers	4 ECTS

Recommended Optional Units

BKF2050*	Foundations of Risk Management	4 ECTS
BKF2071*	Principles of Finance	4 ECTS
BKF3111*	Practical Issues in Banking	4 ECTS
ECN2216*	Economics of Social Policy	4 ECTS
ECN2310*	Introduction to Political Economy	4 ECTS
EST2020	Small States and the European Union	4 ECTS
INS2100*	Insurance Business Development	4 ECTS
IOT2006	Creativity, Innovation and Digital Technologies: An Introduction	2 ECTS
IOT2008	Innovation and Entrepreneurship: Practical Approaches	4 ECTS
MGT2344	Creativity and Personal Development	4 ECTS
PHE0109	Badminton	2 ECTS
PHE0110	Squash	2 ECTS
* In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study.

Students are required to register once for EMA3181 - Applied Research Tools for Business (4 ECTS). Moreover, students are required to register for ALL compulsory study-units and any electives (if present) amounting to 28 ECTS credits in the each area, to a total of 60 ECTS credits.


Year (This/these unit/s start/s in Semester 1 and continue/s in Semester 2)

Compulsory Units (All students must register for this/these unit/s)

MRK3016	Marketing Research Project	4 ECTS


Semester 1

Compulsory Units (All students must register for this/these unit/s)

EMA3181	Applied Research Tools for Business	4 ECTS
MRK3203	Pricing Methods and Strategies	4 ECTS
MRK3603	Marketing and Web Science	3 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one* of the following study-units:*

MGT3022	Statistical Data Analysis for Business	4 ECTS
MRK3005	Branding and Public Relations	4 ECTS
MRK3601	Distribution Strategy and Marketing Channels	4 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK3012	Services Marketing	3 ECTS
MRK3014	Practical Strategic Marketing Management	4 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one* of the following study-units:*

MGT3214	Project Management	4 ECTS
MRK3041	International Marketing	4 ECTS
MRK3600	Social Media Strategy	4 ECTS

Public Policy

In addition to the compulsory study-units, students are required to choose two areas of study and register for the study-units accordingly.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

EMA1008	Quantitative Analysis for Business 1	4 ECTS	(NC)
EMA1011	Introduction to Management and Applied Fundamentals	4 ECTS	(NC)
EMA1100	Business Statistics 1	4 ECTS	(NC)
EMA1310	Foundations and Applications of Economics	4 ECTS	(NC)
EMA1311	Introduction to Law and Ethics	4 ECTS	(NC)
EMA1312	Introduction to Psychology in Business and Public Life	4 ECTS	(NC)
EMA1313	Introducion to Sociology for Business and Public Life	4 ECTS	(NC)
EMA1314*	Financial Accounting and Control 1	4 ECTS	(NC)
EMA1316**	Accounting Theory and Practice 1	4 ECTS	(NC)
* Study-unit EMA1314 is to be taken by students who are not in possession of Accounting at Advanced Level as well as students who possess an Advanced Level in Accounting but will not choose Accountancy as a major area. ** Study-unit EMA1316 is to be taken by students who possess an Advanced Level in Accounting and will be choosing Accountancy as a major area.

Semester 2

Compulsory Units (All students must register for this/these unit/s)

EMA1315	Writing and Research Skills for Business Students	4 ECTS	(NC)
INS1000*	Introduction to Insurance and Risk Management	4 ECTS	(NC)
PPL1011	Policy for Business	4 ECTS	(NC)
PPL1941	Corporate, Financial and Public Governance	4 ECTS	(NC)
PPL1942	Encounters with Professionals in Public Life	4 ECTS	(NC)
* Study-unit INS1000 is for students choosing Insurance as the other area.

Students are required to register for ALL compulsory study-units (28 ECTS credits), 28 ECTS credits in the other area and 4 ECTS credits as optional study-units, to a total of 60 ECTS credits.

For students majoring in Management and Marketing or Management and Public Policy, no optional study-unit can be taken during Year 2 of the course. In this case, students need to register for study-unit MGT2365.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

PPL2161	Development in Contemporary Societies	4 ECTS	(NC)
PPL2225	Leadership in Public Affairs	6 ECTS
PPL2226	The Public Policy Environment	4 ECTS	(NC)

Recommended Optional Units

BKF2011*	Banking 1	4 ECTS
BKF2041	Financial Services Law	4 ECTS
ELP1062	English Proficiency	2 ECTS
INS2090*	Actuarial Discounting and Ratemaking	4 ECTS
MGT2031*	Operations Research	4 ECTS
MGT2361	Soft Skills for the Workplace	4 ECTS
MRK2504*	Marketing Design and Advertising	4 ECTS
PHE0109	Badminton	2 ECTS
PHE0110	Squash	2 ECTS
TRS2281	Travel and Transportation Management	4 ECTS
* In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study.

Semester 2

Compulsory Units (All students must register for this/these unit/s)

PPL2046	Ideas, Society and Public Policy	4 ECTS	(NC)
PPL2054	Evidence-Based Policy Making	6 ECTS	(NC)
PPL2224	People Development in the Public Sector	4 ECTS	(NC)

Students majoring in Management and Marketing or Management and Public Policy must register for:

MGT2365	Financial Linguistics for Managers	4 ECTS

Recommended Optional Units

BKF2050*	Foundations of Risk Management	4 ECTS
BKF2071*	Principles of Finance	4 ECTS
BKF3111*	Practical Issues in Banking	4 ECTS
ECN2216*	Economics of Social Policy	4 ECTS
ECN2310*	Introduction to Political Economy	4 ECTS
MAL2032	Il-Malti għall-Amministraturi Pubbliċi	2 ECTS
MGT2344	Creativity and Personal Development	4 ECTS
MRK2501*	Digital Marketing: Fundamentals and Strategy Development	4 ECTS
PHE0109	Badminton	2 ECTS
PHE0110	Squash	2 ECTS
* In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study. In case of students with a major in Management, no optional can be taken during year 2 of the course.


Year (This/these unit/s start/s in Semester 1 and continue/s in Semester 2)

Compulsory Units (All students must register for this/these unit/s)

PPL3110	Work-based Learning	6 ECTS	(NC)


Semester 1

Compulsory Units (All students must register for this/these unit/s)

EMA3181	Applied Research Tools for Business	4 ECTS	(NC)
PPL3091	Public Management	4 ECTS	(NC)
PPL3103	Policy Analysis	4 ECTS	(NC)


Semester 2

Compulsory Units (All students must register for this/these unit/s)

PPL3104	Decision-making for Policy Leaders	6 ECTS
PPL3106	Malta Politics, Policies and Governance Research Seminar	4 ECTS
PPL3108	Regulatory Policy and Institutions	4 ECTS	(NC)

This programme of study is governed by the General Regulations for University Undergraduate Awards, 2019 and by the Bye-Laws for the award of Bachelor of Commerce - B.Com. - and Bachelor of Commerce (Honours) - B.Com. (Hons) - under the auspices of the Faculty of Economics, Management and Accountancy.

Marketing

Upon successfully completing the Bachelor of Commerce degree course, you will:

Outline stages in the development of complex organisations and corresponding stages in the development of organisational psychology.
Navigate through the complexities of the research industry, design marketing, research processes, source data from secondary sources, develop primary data collection tools, manage sample design and produce research reports.
Recognise the importance of the Customer Journey as a business tool.
Describe the internal and external environments affecting digital marketing and analyse implications for the marketing mix.
Evaluate the complexities of the interaction and network approach to business markets.
Illustrate the links between marketing strategy and other elements of the organisation, such as organisational structure, culture, and core competencies.

Public Policy

Upon successfully completing the Bachelor of Commerce degree course, you will be able to:

Express business issues and applications in terms of the relevant quantitative notation and equations, both within this subject as well as in other business-related topics.
Evaluate the impact of good governance, regulation on the compliance requirements of an organisation.
Assess and comment on leadersҠstyles of leadership in public, private and Civil Society organisation.
Identify the strengths and limitations of evidence-based policy.
Analyse and explain the purpose, key operating principles and organisation of the work placement.
Acquire a critical understanding of the classic theories of decision-making.

Non EU Applicants:

Fee per academic year: Eur 8,500

You are viewing the fees for non EU nationals. Switch to EU nationals if you are a national of any country from within the EU/EEA.

Marketing

As a successful graduate, you will have an amplitude of roles to choose from. Such roles feature marketing management, digital strategy, and brand consultancy. The course also provides a strong foundation to enter an MBA with a marketing focus, and the possibility to enrol in alternative postgraduate courses that pave the way for academic careers or specialised marketing positions.

Public Policy

As a successful graduate, you will have a diverse range of opportunities to choose from. Roles that you may embark on may include policy analysis, advocacy specialisation, and public affairs consultation, within government agencies, non-profit organisations, and private sectors. The programme also lays a strong foundation to further your studies, thus enabling you to specialise further in policy areas or pursue higher degrees in public administration. You may also choose to further your studies in order to enrol in a doctoral programme, enabling you to enter a career in research and academia, or a specialised role in public policy.

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