University of Malta

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COURSE TITLE Higher Diploma in Marketing and Sales Management









Not Applicable

Level 5

3 Years

Part-time Evening


Emanuel Said

The programme is designed for participants who wish to increase their knowledge and develop their professional skills in marketing operations, marketing management, sales techniques and sales management.

The marketing component for the three year higher diploma programme includes topics such as the marketing concepts, consumer behavior, product strategy, digital marketing, finance for marketing executives, interactive marketing, strategic marketing, services, advertising, marketing research, public relations, branding, distribution management, market regulations and pricing strategies.

The sales component of the programme includes practical sessions on selling skills, sales force management, negotiation skills and neuro-linguistic programming techniques.
LEARNING OUTCOMES This Higher Diploma in Marketing and Sales Management qualification aims to help participants with the ‘how to’ aspect of marketing planning, enables the participants to develop as the ‘marketing professional’. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.
CAREER OPPORTUNITIES AND ACCESS TO FURTHER STUDY Graduates with a Higher Diploma in Marketing and Sales Management qualify for a variety of roles in private, public and non-profit organizations. A Higher Diploma in Marketing prepares participants to enter most of the various marketing fields at mid-level positions; common jobs include direct marketing, marketing research, public relations and promotions, product marketing, purchasing and transportation, business development and brand management.

Students aged 26 or over, with a minimum of 3 years’ relevant work experience, who are graduating from the Higher Diploma in Marketing and Sales Management of the University of Malta, with at least a Merit Qualification, may be admitted to the Masters in Business Administration of the University of Malta subject that they are required through an interview to demonstrate that they are able to follow and benefit from the Masters programme.
COURSE INTENDED FOR The Higher Diploma in Marketing and Sales Management is for persons with operational responsibility and an eye on management including department managers, functional managers, product/brand managers, accounts managers, agency managers, marketing executives and business development managers or others aspiring for these positions.
Applicants must satisfy the General Entry Requirements for admission, namely, the Matriculation Certificate and Secondary Education Certificate passes at Grade 5 or better in Maltese, English Language and Mathematics.

(a) Applicants admitted under paragraph (c) of regulation 6 of the Admissions Regulations must be in possession of those qualifications and/or experience that would satisfy the Board of Studies that they have reached the academic standard required to follow the Course with profit.

(b) Applicants admitted in terms of paragraph (a) shall be in possession of a pass in an English language proficiency test as approved by the University before being admitted to the Course, provided that applicants in possession of a pass in the Secondary Education Certificate at grade 5 or better, or equivalent, in English Language, shall be exempted from sitting for the proficiency test.

(c) The eligibility of such applicants shall be decided by the Board of Studies, following an interview conducted by an interviewing board appointed for the purpose.

(d) The interviewing board appointed by the Board shall be composed of at least three persons.

(e) Applicants in possession of the Diploma in Marketing and the Diploma in Marketing and Sales Management from this University comprising not less than 60 ECTS credits, or an equivalent qualification, may be admitted to Year 3 of the Course under those conditions as the Board may impose.

The admission requirements are applicable for courses commencing in October 2017.

For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.




Last Updated: 12 October 2017
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.

For applicable fees please check the link on the Finance Office webpage.
Semester 1 Time-table 2017/8 - Day Courses
Time-tables for Day Courses for the Academic Year 2017/18 - Semester 1
Semester 1 Time-table 2017/18 - Evening Courses
Time-tables for Evening Courses for the Academic Year 2017/18 - Semester 1
JAYE 2017-2018
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Half Day Seminar

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Wednesday 18th October 2017, 1600hrs - 1930hrs

Venue: Lecture Theatre 2 (LT2)

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