University of Malta
 

Programme Description
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University of Malta

Faculty of Economics, Management and Accountancy

Marketing

(for courses commencing October 2014)

YEAR ONE

Students are required to register for ALL compulsory study-units (56 ECTS credits), and 4 ECTS credits as optional study-units, to a total of 60 ECTS credits.

Semester 1

Compulsory Units (All students must register for this/these unit/s)

ECN1011 Introductory Micro-Economics 4 ECTS (NC)
EMA1008 Quantitative Analysis for Business 1 4 ECTS (NC)
EMA1100 Business Statistics 1 4 ECTS (NC)
PBL1016 Elements of Maltese Law 1 2 ECTS (NC)
PPL1021 Sociology of Industrial Societies 4 ECTS (NC)
PPL1924 Industrial Psychology 4 ECTS (NC)

Students are also required to register for:

Either

ACC1721 Financial Accounting and Control 1 4 ECTS (NC)

Or

ACC2112 Accounting Theory and Practice 1 4 ECTS (NC)

Recommended Optional Units

ENG1062 English Proficiency 2 ECTS
CST1021 Communications: An Overview 4 ECTS
IOT1008 An Introduction to Creativity 4 ECTS
TTC1107 Introduction to Mediterranean History and Culture 4 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

ECN1021 Introductory Macro-Economics 4 ECTS (NC)
EMA1009 Quantitative Analysis for Business 2 4 ECTS (NC)
EMA1200 Business Statistics 2 4 ECTS (NC)
MGT1011 Introduction to Business Management 4 ECTS (NC)
MRK1003 Business and Academic Report Writing 4 ECTS
PBL1017 Elements of Maltese Law 2 2 ECTS (NC)
PPL1011 Policy for Business 4 ECTS (NC)

Students are also required to register for:

Either

ACC1731 Financial Accounting and Control 2 4 ECTS (NC)

Or

ACC2113 Accounting Theory and Practice 2 4 ECTS (NC)

Recommended Optional Units

EMA1007 Business Ethics 1 4 ECTS
MRK1000 Marketing Principles and Practice 4 ECTS
IOT1004 Design and Innovation 2 ECTS
IOT1009 A Toolkit for Thinking Out of the Box 4 ECTS




YEAR TWO

Students are required to register for ALL compulsory study-units (20 ECTS credits), 8 ECTS credits in elective study-units, 28 ECTS credits in the other area and 4 ECTS credits in optional study-units, to a total of 60 ECTS credits.

Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK2006 Marketing and Corporate Social Responsibility 4 ECTS
MRK2007 Marketing Research Planning 4 ECTS
MRK2051 Consumer Behaviour 4 ECTS

Elective Units (Elective units are offered subject to availability and time-table constraints.)

Students are required to choose one of the following study-units:

MRK2501 Digital Marketing: Fundamentals and Strategy Development 4 ECTS
MRK2503 Advertising and Promotion 4 ECTS
MRK3502 Professional Selling and Sales Force Management 4 ECTS

Recommended Optional Units

ENG1062 English Proficiency 2 ECTS
EST2020 Small States and the European Union 4 ECTS
IOT2002 Communication and Innovation 4 ECTS
IOT2003 Foresight - A Tool for Shaping Futures 4 ECTS
IOT2005 Leadership and Organisational Innovation 2 ECTS
MGT2315 Careers and Job Search Skills 4 ECTS
TRS2281 Travel and Transportation Management 4 ECTS
BKF2011* Banking 1 4 ECTS
BKF2071* Principles of Finance 4 ECTS
INS2090* Insurance Financial Management 4 ECTS
MGT2031* Operations Research 4 ECTS
MRK2000* Marketing Foundations 4 ECTS
PPL2223* Leadership in Public Affairs 4 ECTS

*In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study.



Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK2008 Product Management 4 ECTS
MRK2017 Interactive Survey Design and Analysis 4 ECTS

Elective Units (Elective units are offered subject to availability and time-table constraints.)

Students are required to choose one of the following study-units:

MRK2206 Business-to-Business Marketing 4 ECTS
MRK2504 Marketing Design and Advertising 4 ECTS
MRK3041 International Marketing 4 ECTS

Recommended Optional Units

IOT2006 Creativity, Innovation and Digital Technologies: An Introduction 2 ECTS
IOT2008 Innovation and Entrepreneurship: Practical Approaches 4 ECTS
MGT2344 Creativity and Personal Development 4 ECTS
ACC2221* Costing Methods 4 ECTS
BKF2041* Financial Services Law 4 ECTS
BKF2050* Foundations of Risk Management 4 ECTS
BKF3111* Practical Issues in Banking 4 ECTS
ECN2210* Introduction to International Economics 4 ECTS
ECN2216* Economics of Social Policy 4 ECTS
ECN2310* Introduction to Political Economy 4 ECTS
INS2080* Insurance Management 4 ECTS
MRK2018* Marketing Communications Planning 4 ECTS
PPL2077* Issues In Public Policy 4 ECTS

*In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study.



YEAR THREE

Students are required to register for ALL compulsory study-units (18 ECTS credits), 12 ECTS credits from the elective study-units on offer during the year, and 30 ECTS credits in the other area, to a total of 60 ECTS credits.

Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK3008 Marketing Data Analytics 4 ECTS
MRK3203 Pricing Methods and Strategies 4 ECTS
MRK3603 Marketing and Web Science 3 ECTS

Elective Units (Elective units are offered subject to availability and time-table constraints.)

Students are required to choose one of the following study-units:

EMA3100 JA-YE Start Up – Entrepreneur 1 4 ECTS
MRK3005 Branding and Public Relations 4 ECTS
MRK3601 Marketing Channels 4 ECTS
PPL3181 Decision-Making 4 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK3012 Services Marketing 3 ECTS
MRK3600 Social Media Strategy 4 ECTS

Elective Units (Elective units are offered subject to availability and time-table constraints.)

Students are required to choose two of the following study-units:

ECN3300* Competitive Markets and Economic Perspectives 4 ECTS
EMA3200 JA-YE Start Up – Entrepreneur 2 4 ECTS
MGT3021 Managerial Decision Modelling 4 ECTS
MRK3010 SPSS for Marketing Analysis 4 ECTS

*Study-unit ECN3300 cannot be taken by students having Economics as one of their main areas of study.



This programme of study is governed by the General Regulations for University Undergraduate Awards, 2004 and by the Bye-Laws for the award of Bachelor of Commerce - B.Com. - and Bachelor of Commerce (Honours) - B.Com. (Hons) - under the auspices of the Faculty of Economics, Management and Accountancy.
 
Last Updated: 1 June 2016
 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.
Calendar
Notices
Semester 1 Time-table 2017/8 - Day Courses
Time-tables for Day Courses for the Academic Year 2017/18 - Semester 1
Semester 1 Time-table 2017/18 - Evening Courses
Time-tables for Evening Courses for the Academic Year 2017/18 - Semester 1
JAYE 2017-2018
Gain the Real Business Experience!
Dubrovnik International Economic Meeting 2017
Meeting to be held on 12-14th October 2017, organised by the University of Dubrovnik, Department of Economics and Business Economics
Half Day Seminar

From AML to Financial Crime Prevention

-How to Bullet Proof your Organisation

Wednesday 18th October 2017, 1600hrs - 1930hrs

Venue: Lecture Theatre 2 (LT2)

Ethics Forms & Guidelines
All students are to fill in these forms and hand in to their respective departmental Secretary. 
 
 

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