| CODE | MGT4115 | ||||||||
| TITLE | E-Business | ||||||||
| UM LEVEL | 04 - Years 4, 5 in Modular UG or PG Cert Course | ||||||||
| MQF LEVEL | 6 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Business and Enterprise Management | ||||||||
| DESCRIPTION | Indicative Syllabus: - Introduction to e-business - E-commerce fundamentals - E-business infrastructure engineering - E-business software engineering - Strategy and applications Study-unit Aims: This elective study-unit is aimed at enhancing students' knowledge on how e-business is intended to enhance the competitiveness of an organisation in the new economy by deploying innovative information and communication technology. It is aimed at offering students a breadth of knowledge of the different business processes and activities from across the value chain. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Understand the factors driving the development of e-business; - Critically evaluate the variety of e-business models and strategies; - Understand the enabling technology (infrastructure and software) for e-business; - Understand the theory and principles underlying e-business to keep pace with the changing trends and innovation in e-business; - Determine the critical success factors of e-business . 2. Skills: By the end of the study-unit the student will be able to: - Develop a range of management skills required in an e-organisation; - Able to work with managers in other functional areas in developing and implementing e-business strategies; - Develop skills to design and implement simple e-business infrastructures and applications; - Develop skills to plan an appropriate e-business strategy for an organisation; - Apply their knowledge in assessing the likely success of an e-business operation. Main Text/s and any supplementary readings: Main Texts: - Chaffey, D. (2007), E-business and E-commerce Management, 3rd Edition, FT Prentice Hall. Supplementary Readings: - Amor, D. (2002), The E-Business (R)Evolution, 2nd Edition, Prentice Hall. - Bryceson, K. (2003), The balancing Act, E-issues for managers, Wiley. - Chen, S (2001), Strategic Management for e-Business, Wiley. - Kalakota, R. and Robinson, M. (2000), E-Business 2.0: Roadmap to Success, 2nd Edition, Addison-Wesley Information Technology Longman. - Sterne, J. (2000) Customer Service on the Internet, Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition, Wiley. - Tapscott, D., Lowy, A., Ticoll, D. and Klym, N. (1998) Blueprint to the Digital Economy, Creating Wealth in the Era of E-business, McGraw-Hill. - Tassabehji, R. (2003), Applying E-commerce in Business, Sage Publications. E-Zines www.eiu.com www.forrester.com www.ebusinessforum.com www.techweb.com www.itu.int http://money.cnn.com/magazines/business2/ |
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| STUDY-UNIT TYPE | Lecture | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Anthony Farrugia |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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