| CODE | MRK2017 | ||||||
| TITLE | Interactive Survey Design and Analysis | ||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||
| MQF LEVEL | 5 | ||||||
| ECTS CREDITS | 4 | ||||||
| DEPARTMENT | Marketing | ||||||
| DESCRIPTION | The study-unit introduces the field of online research, providing information on the current resources and future trends. The study-unit provides an analysis of interactive marketing research software and reviews the principles and practices for technology based research. Study-unit Aims: The study-unit aims to provide a practical outlook on technology based research. It provides an overview of online marketing research practices, interactive processes, with an emphasis on interactive marketing research design, data collection, analysis and presentation. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to define the functionality of online research and list the applications available on the market. Students will be able to match the available technology with the research objectives and recognize the strengths and weaknesses of different research technology methods. 2. Skills: By the end of the study-unit the student will be able to: Construct Measurement Scales and Indexes; Develop Attitude Measurement; Apply Questioning Techniques; Evaluate Resources for Online Quantitative Research; Design Web Surveys; Work with Online Panels and Databases; Analysing Online Data; Present Online Survey Reports. Main Text/s and any supplementary readings: Main Text/s: - Zikmund, W.G., Babin, B.J. (2010), Exploring Marketing Research, South-Western Cengage Learning, 2010. - Poynter, R. (2010) The handbook of online and social media research: Tools and techniques for market researchers. Wiley. |
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| STUDY-UNIT TYPE | Grp Learning, Independent Onl Learning & Lectures | ||||||
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| LECTURER/S | Ann Laenen Keith Sammut |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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