| CODE | MRK2328 | ||||||||
| TITLE | Research Report | ||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||
| MQF LEVEL | 5 | ||||||||
| ECTS CREDITS | 10 | ||||||||
| DEPARTMENT | Marketing | ||||||||
| DESCRIPTION | A supervised research project involving fieldwork and the application of theory and concepts to a real life situation culminating in the writing up of a research project (Maximum 5,000 words). The final report may take any one of the following formats: - An executive report proposing a developmental/change programme for a particular organisation; - A critical investigation of a research question/concern pertaining to Marketing. Study-unit Aims: The Research Project aims to engage the student in the application of a concept or theory through rigorous research that will be followed up through the writing up of a structured and substantiated piece of academic writing. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Identify an area of research; - Formulate a research question; - Review the relevant literature; - Investigate the identified issues; - Design and write up a report/research project. 2. Skills: By the end of the study-unit the student will be able to: - Carry out a piece of research independently; - Engage in a critical analysis; - Develop effective writing skills; - Demonstrate the ability to communicate research results in a recognised academic style. Main Text/s and any supplementary readings: - Zikmund, W. G., & Babin, B. J. (2012). Essentials of marketing research. South-Western Pub. |
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| STUDY-UNIT TYPE | Project | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Elaine Marie Grech |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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