CODE | MGT4112 | ||||||
TITLE | Managing Strategy | ||||||
UM LEVEL | 04 - Years 4, 5 in Modular UG or PG Cert Course | ||||||
MQF LEVEL | 6 | ||||||
ECTS CREDITS | 4 | ||||||
DEPARTMENT | Management | ||||||
DESCRIPTION | Indicative outline: • Consolidating strategy fundamentals and strategic intent • Culture and strategy • Alternative perspectives on strategic competition and market creation • Strategic capabilities as a basis for competitive advantage • Perspectives on strategic choices: Interactive business strategies • Strategic choices: Innovation and entrepreneurship • Strategic choices: Mergers, acquisitions and alliances • Evaluating strategies • Strategy development processes and practice • Organising for success and Leading strategic change. Study-unit Aims: This advanced study-unit builds further on the fundamentals of strategy presented in earlier study-units and consolidates an integrated and more comprehensive understanding of advanced strategy concepts – presenting deeper and contemporary applied insight as well as alternative perspectives on strategy dynamics and strategizing. Throughout the study-unit, theoretical insight will be engaged, discussed and applied to business cases and current organisational realities. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - View business related situations from a more holistic point of view; - Better understand the complexity and need to assess the general and competitive environment, within the context of broader trends and developments; - Better understand the complexity and strategic implications of organisations’ capabilities and resources base (including intangible resources and tacit knowledge), in presenting potential competitive challenges and opportunities; - Better understand the difficulties experienced by managers in their decision making process; - Come up with sound and practicable strategy recommendations. 2. Skills: By the end of the study-unit the student will be able to: - Use insight garnered from various theoretical models and perspectives to illustrate their assessment and strategic options for a business case. - Better understand particular situations in business contexts and complex underlying dynamics – which will serve students in good stead once engaged in the real world of business, whether in professional employment or running their own business. - In this respect, students should be able to establish a sound rationale and basis for strategic any recommendations presented from among alternative options. Main Text/s and any supplementary readings: Main Core Textbook: - Gerry Johnson, Richard Whittington, Steve Pyle, Duncan Angwin, Kevan Scholes, and Patrick Regnér (2014). "Exploring Strategy: Text and Cases". 10th revised edition. Pearson Education. Other supplementary: - Thompson, Strickland and Gamble. "Crafting and executing Strategy: The quest for competitive advantage – Concepts and cases”. Supplementary Reading: The Financial Times The Economist |
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RULES/CONDITIONS | Before TAKING THIS UNIT YOU ARE ADVISED TO TAKE MGT3208 | ||||||
ADDITIONAL NOTES | Pre-requisite qualifications B.Com Riles/Conditions: Before taking this study-unit, students are generally expected to have taken MGT3208, and also advised to take other relevant basic foundation study-units. |
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STUDY-UNIT TYPE | Lecture | ||||||
METHOD OF ASSESSMENT |
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LECTURER/S | Nathaniel P. Massa |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |