| CODE | MRK1203 | |||||||||
| TITLE | Financial Aspects of Marketing | |||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | Not Applicable | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Marketing | |||||||||
| DESCRIPTION | Objectives The focus of this course is the organizational environment with which marketing decisions are made. A number of financial and strategic planning tools are essential elements of planning and evaluating marketing activities. The course provides an overview of financial aspects of marketing decision-making such as forecasting, budgeting, optimizing, valuing, and auditing results. Students will practice applying these tools to marketing decisions. Content The course will be organised around the following topics: - Financial statements analysis; - Planning finance; - Cost concepts and cost behaviour; - Break-even analysis, marginal costing, absorption costing; - Budgetary Control; - Standard Costing and variance analysis; - Assessment of Capital Projects; - Responsibility accounting (Cost Centres, Profit Centres, Investment Centres). Reading List Core Textbook: - Kimmel, P.D., Weygandt, J.J. & Kieso, D.E., (2005) Principles of Accounting – Tools for Business Decision Making, John Wiley & Sons, Inc., US. |
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| STUDY-UNIT TYPE | Lecture | |||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Joseph Micallef |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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