| CODE | TRS3241 | |||||||||
| TITLE | Innovation in Tourism | |||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | 6 | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Tourism Management | |||||||||
| DESCRIPTION | This study-unit will introduce the student to innovation and its application the discipline of tourism. The Unit, which will be a series of lectures and hands on practical activity will highlight the application of the concepts of innovation as applied to product development, organisations and entrepreneurship. This unit will also highlight the importance of innovation for destination competitiveness. Study-unit Aims This study-unit which is based on lectures and seminars conducted by the students will challenge the idea that to be innovative once requires major breakthroughs. Very often innovation is something simple but effective. Students following this study-unit will be asked to look at tourism and heritage institutions with a fresh eye and to identify ways how such organisations can retain their competitive advantage through innovation. Learning Outcomes 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Define innovation - Demonstrate how innovation can be related to entrepreneurship - Relate innovation to competitiveness - Challenge the status quo - Identify the competitive advantage - Transform normal business activities into innovative ideas 2. Skills: By the end of the study-unit the student will be able to: - Develop and use his / her creative abilities - Think laterally - Work in groups - Present and defend their ideas Main Text/s and any supplementary readings - Hall, M.C. and Williams, A. (2007) Tourism and Innovation Routledge. - Walden, B., Weiermair, K. and Perez, S. (2006) Innovation and Product Development in Tourism: Creating Sustainable Competitive Advantage. - Peters, M and Dikkemaat, B. (eds) (2005) Innovation In Hospitality and Tourism Horwarth Hospitality Press. |
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| STUDY-UNIT TYPE | Lecture, Independent Study, Seminar and Workshop | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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