| CODE | TTC1101 | ||||||||
| TITLE | Introduction to Tourism | ||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | ||||||||
| MQF LEVEL | 5 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Tourism Management | ||||||||
| DESCRIPTION | - Introduction to the meaning and value of tourism, travel and culture and identification of the major source data of local and global key performance indicators. - Introduction to Tourism as a prime example of the Experiential economy and society. - Introduction to the History of Tourism both local and global. - Introduction to a number of prime tourism demand generators and how these impact demand for travel and tourism. - Introduction to the supply-side of travel and tourism and in particular transport and accommodation. - Elementary demand forecasting techniques are introduced plus the need for tourism policy and planning. Study-unit Aims: The study-unit provides a solid foundation for higher level learning. It will further the breadth and the depth of the basic tourism principles as applied to micro- and macro-enterprises and the overall tourism industry. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will: - Be able to take cognizance of the true meaning and significance of travel and tourism and its origins; - Be able to appreciate the value of academic and professional analysis in travel and tourism as the only guarantee for sustainable tourism; - Have an understanding of the History of Tourism both local and global; - Have an awareness of prime tourism demand generators and how these impact demand for travel and tourism; - Become acquainted with elementary demand forecasting techniques and tourism policy and planning. 2. Skills: By the end of the study-unit the student will be able to: - Utilise academic skills and cognition and recognise areas of specialism interest to pursue in year 2 and 3 leading to increased prospects for related jobs in the industry; - Apply own critical and creative skills and to source academic literature and basic academic research methods; - Enhance his/her communication and networking skills, both being vital assets in a people industry; - Enhance his/her presentation skills (both verbal and visual). Main Text/s and any supplementary readings: - Cooper, C. et al. (2013) Tourism Principles and Practice, 5th ed, Financial Times/Prentice Hall, Harlow. - Goeldner, C.R., Brent Ritchie, J.R. (2011) Tourism Principles, Practices, Philosophies, 12th ed, Wiley, New Jersey. - FLETCHER, J., FYALL, A., WANHILL, S. and GILBERT, D., 2017. Tourism: Principles & Practice. 6th edn. Harlow, United Kingdom: Pearson Education. - PINE, B.J. and GILMORE, J.H., 2011. The experience economy. Harvard Business Press. |
||||||||
| STUDY-UNIT TYPE | Fieldwork, Ind Study, Lecture, Project & Tutorial | ||||||||
| METHOD OF ASSESSMENT |
|
||||||||
| LECTURER/S | Alan Arrigo Carmenrita Bugeja Viana Hassan (Co-ord.) |
||||||||
|
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
|||||||||