| CODE | TTC2108 | ||||||||||||
| TITLE | Qualitative and Quantitative Research in Tourism | ||||||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 5 | ||||||||||||
| ECTS CREDITS | 5 | ||||||||||||
| DEPARTMENT | Institute for Tourism, Travel and Culture | ||||||||||||
| DESCRIPTION | The study-unit will cover in detail the qualitative and quantitative research techniques used in tourism research. It will cover the principles of research design and the writing of research proposals, the generation of ideas for research and mapping, the nature of data. The study-unit will also cover different qualitative and quantitative methodologies used in tourism research including Delphi studies, surveys, Grounded theory, case studies, CBAs, feasibility, image analysis and content analysis. Data analysis using statistical and qualitative analysis will be also covered. Students will be able to put the techniques and methodologies learnt through a field research session. Study-unit Aims: The aims of the study-unit are to develop skills in conducting qualitative and quantitative research in the fields of tourism travel and culture and to prepare, carry out and produce research reports that will be of use within the tourism travel and culture sectors. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Map research problems; - Identify ways to solve research problems; - Understand the relevance of the different methodologies used in tourism and heritage, culture analysis; - Design research tools; - Conduct group research - Design research tools; - Analyse data. 2. Skills: By the end of the study-unit the student will be able to: - Gain analytical skills that will help the student to assess the manner and the extent of how external (such as political , economic, environmental) and internal (such as organisational) factors influence or effect the sector; - Conduct individual research; - Write a good research document. Main Text/s and any supplementary readings: - Berg, B. (1995) (2nd. Ed.) Qualitative Research for the Social Sciences Allyn and Bacon, London and Boston. - Bezzina, J. (2000) Methodology Mireva, Malta. - Easterby-Smith M., Thorpe, R. and Lowe, A. (1996) Management Research: An Introduction Sage, London, California, and New Delhi. - Veal, A.J. (1997) 2nd ed.) Research Methods for Leisure and Tourism: A Practical Guide. Financial Times, Pitman Publishing, London. - Boissevain, J. (ed.) (1996), Coping with Tourists: European Reactions to Mass Tourism, Berghahn Books Providence. - Apostopoulos, Y., Loukissos, P. & Leontidou, L. (2001) Tourism in the Mediterranean, London: Routeledge and Kegan Paul. |
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| RULES/CONDITIONS | Before TAKING THIS UNIT YOU MUST TAKE TRS1091 | ||||||||||||
| STUDY-UNIT TYPE | Lecture, Independent Study & Tutorial | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Silvio De Bono |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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