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COURSE TITLE Master of Arts in Integrated Marketing Communication
 
COURSE CODE PMAIMCFT9

POSTNOMINAL

LEVEL OF QUALIFICATION

NATIONAL QUALIFICATIONS
FRAMEWORK LEVEL

DURATION

MODE OF ATTENDANCE

TOTAL ECTS CREDITS

COORDINATOR

M.A.(Melit.)

Second Cycle

Level 7

3 Semesters

Full-time

90

Joseph Vella

COURSE OVERVIEW
The collaborative graduate degree programme in Business Administration Marketing and Integrated Marketing Communication (IMC) taught in conjunction with King's College, University of London, has been created to respond to developments in the way contemporary marketers are communicating with current and prospective customers.

Today’s communications environment presents many challenges to managers as they work with their partners to create marketing communications programmes that are strategically on target and maximize their productivity and impact. This program is designed to help managers understand the rapidly evolving world of marketing and communications and to learn how various IMC tools such as advertising, public relations, the Internet and interactive media, direct and database marketing, social media can be combined most effectively to meet an organisation’s marketing communication needs.

The program recognises the increased fragmentation of mass audiences and the escalating challenges associated with effective product differentiation that today’s organisations face. IMC pursues the goal of customer attraction and retention via the creation of effective two-way communication between the organisation and its stakeholders. Students learn about the profitable integration of marketing, organisational structures, information technology and marketing activities that provide a value offering fostering relationships of loyalty.

Further details about the University's International Collaborative Programmes are available at http://www.um.edu.mt/icp
 
CAREER OPPORTUNITIES AND ACCESS TO FURTHER STUDY This programme is intended for students who have experience in, or wish to pursue marketing careers in:

• Brand management,
• Marketing communications,
• Advertising agencies,
• Public relations firms,
• Internet/interactive agencies,
• Direct marketing organizations,
• Media and other related communications fields.

The program provides an understanding of strategic marketing and marketing communications and encourages managers to think creatively across traditional functional boundaries and activities in the organisations to develop strong relationships with customers and other publics. Students will also learn how to effectively allocate the marketing communications budget and ways to assess performance and return on investment. These skills and new ways of thought will provide an important edge in an increasingly competitive job market. If you are interested or currently involved in a career in marketing or marketing communication you may wish to consider this programme.
 
ADMISSION AND
PROGRESSION REQUIREMENTS
The Course shall be open to applicants in possession of a first cycle degree in Communication Studies or Management or in another area of study which the Board considers as appropriate, provided that the first cycle degree is obtained with a second class honours or better classification, or an equivalent classification.

The admission requirements are applicable for courses commencing in October 2017.

For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.
 
 


 

 

 
Last Updated: 16 August 2017
 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.

For applicable fees please check the link on the Finance Office webpage.
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