| CODE | CST1311 | ||||||
| TITLE | Methods of Inquiry | ||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | ||||||
| MQF LEVEL | Not Applicable | ||||||
| ECTS CREDITS | 5 | ||||||
| DEPARTMENT | Media and Communications | ||||||
| DESCRIPTION | Students become familiar with differences between qualitative and quantitative research methods as responses to different questions that scholars have about various aspects of communications phenomena. The chain of reasoning underlying every study is discussed in detail to reveal potential strengths and weaknesses in every study. This overview of method is followed by a discussion of operationalisation of concepts, descriptive data aggregates, sampling methods, survey designs and an introduction to inference. The second part addresses inferential statistics and their use in the interpretation of communication phenomena. Correlation, regression, and the use of "t-test" as a statistical procedure follow a discussion on probability and standard error. Although some mathematical computations are involved, the aim of the unit is the conceptual understanding of statistical procedures (i.e. what do these procedures tell us? When do we use such procedures? What are their limitations?) Reading List Required texts - Wimmer, R. D., & Dominic, J. R. (2003). Mass media research: An introduction. (7th ed.). Belmont, CA: Wadsworth. - Heiman, G. W. (2000). Basic statistics for the behavioral sciences. (3rd ed.). Boston: Houghton Mifflin Co. - American Psychological Association. (2001). Publication manual of the American Psychological Association. (5th ed.). Washington, DC: American Psychological Association. Other readings - Asamen, J. K. & Berry, G. L. (Eds.). (1998). Research paradigms, televisions and social behaviour. Thousand Oaks, CA: Sage. - Booth, W.C., Williams, J.M. & Colomb, G.G. (2003). The craft of research. (2nd. Ed.). Chicago: Chicago University Press. - Deacon, S., Pickering, M., Golding, P., & Murdock, G. (1999). Researching communications: A practical guide to methods in media and cultural analysis. London, UK: Arnold Publishers. - Dominic, J. R. & Fletcher, J. E. (1985). Broadcasting research methods. Boston: Allyn & Bacon. (This is an older text, however it is well worth it). - Fowler, F. J. (Jr). (2001). Survey research methods (Applied Social Research Methods series). (3rd ed.). Thousand Oaks, CA: Sage. - Glasser, T. L. & Salmon, C. T. (Eds.). (1995). Public opinion and the communication of consent. New York: Guilford Press. - Gunter, B. (1999). Media research methods : Measuring audiences, reactions and impact. Thousand Oaks, CA: Sage. - Inch, E. S. & Warnick, B. (1998). Critical thinking and communication: The use of reason in argument. (3rd ed.). Boston: Allyn & Bacon. - Kerlinger, F. N. (1986). Foundations of behavioral research (3rd ed.). Forth Worth: Holt, Rinehart and Winston. (This remains a classic text in research for the social sciences). - Rubin, R. B., Rubin, A. M. & Piele, L. J. (1996). Communication research: Strategies and sources (4th ed.). Belmont, CA: Wadsworth. - Sirkin, R. M. (1995). Statistics for the Social Sciences. Thousand Oaks, CA: Sage. - Salwen, M. B. & Stacks, D. W. (Eds.). (1996). An integrated approach to communication theory and research. Mahwah, NJ: Lawrence Erlbaum. |
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| STUDY-UNIT TYPE | Lecture | ||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Sandra Stefanie Appleby-Arnold Malcolm Bonello Vince Briffa Liberato Camilleri Albert Caruana Gorg Mallia (Co-ord.) Monika Maslowska Louiselle Vassallo Joseph Vella |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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