The University of Malta’s Institute for Tourism, Travel & Culture together with the Malta Tourism Society have joined forces to create a workable set of policies and strategy for the new normal in tourism.
They are embarking on a weekly think tank called ‘The Online Fora – Managing Tourism in the New Normal’, a research project that will jointly see them analyse the issues facing tourism before and after the pandemic, and also establish the factors that can be adopted by tourism destinations for sustainable and responsible activity.
Malta Tourism Society Founder President, Dr Julian Zarb, stated that “We will not only offer participants the opportunity to discuss the post-COVID Tourism strategies and policies but we will create the basis for a working group to kick-start this process”.
A number of UM academics have already joined the discussion on Friday 22 May 2020 to discuss the topic, coming to agreement on the fact that tourism must balance the economic, environmental and social factors to re-establish a stronger new chapter.
The next fora will cover topics such as Taking sustainability and responsibility seriously, when will the new normal start, providing a platform for monitoring, facilitating and managing the change, and living with post-COVID constraints.
Information on the previous fora can be found on LinkedIn.
The next fora will be shared via the Newspoint calendar.