Albert CARUANA Ph.D.

Refereed Journal Publications

• Farzad A., Caruana A., & Nahavandi N., (Forthcoming 2008). The effect of internal marketing on organizational commitment among state-owned banks in Isfahan, American Journal of Applied Sciences, 5(1).
• West D., Kover A., & Caruana A. (2008 Forthcoming). Advertising Creativity: Investigating the practitioner-public mental models, Journal of Advertising, 37
• Strasheim A., Pitt L., & Caruana A. (2007). Psychometric properties of the Schlinger’s viewer response profile: Evidence from a large sample, Journal of Advertising, 36(4), 101-114.
• Caruana A., Pitt L. F., Berthon P. & Berthon J-P., (2007). Psychometric properties of the brand personality scale: Evidence from a business school, Psychological Reports, 100, 789-794.
• Caruana A., Cohen C. & Krentler K. (2006). Corporate reputation and shareholders intentions: An attitudinal perspective, Journal of Brand Management, 13(6), 429-440.
• Pitt L., van der Merwe R., Berthon P., Salehi-Sangeri E., & Caruana A., (2006). Global alliance networks: A comparison of biotech SMEs in Sweden and Australia, Industrial Marketing Management, Global Marketing of Industrial Products: Contemporary Developments and Future Directions – Special Issue. 35(5), 600-610.
• Caruana A. & Ewing M. (2006). The psychometric properties of eTail quality: An international investigation across product categories. International Marketing Review: Issues and advances in international marketing research - Special Issue, 23(4), 353-370.
• Caruana A. (2005). The effect of anomia on ethnocentric tendencies: A study among small businesses in two island microstates, Journal of Euro Marketing, 14(4); 77-93.
• Caruana A. & Fenech N. (2005). The effect of perceived value and overall satisfaction on loyalty: A study among Maltese dental patients, Journal of Medical Marketing, 5(3); 245-255.
• Pitt L., Berthon P., Caruana A., & Berthon J-P. (2005). The state of theory in three premier advertising journals: A research note, International Journal of Advertising, 24(2); 241-249.
• Caruana A., & Abdilla M. (2005). To dub or not to dub: Language adaptation of global TV advertisements for a bilingual community, Journal of Brand Management, 12(4), 236-249.
• Tsao Hsiu-uan, Pitt L., & Caruana A. (2005). The formation of a ‘High Quality - High Price’ inferential belief: A study among young buyers of mobile phones and notebooks, Asia Pacific Journal of Marketing & Logistics, 17(1) 50-60.
• Caruana, A., & Vella, J. (2004). The relationship between adult playfulness and viewers’ response to advert execution: An initial exploration, Management Research News, 27(3) 61-76.
• Caruana, A. (2004). The impact of switching costs on consumer loyalty: A study among corporate customers of mobile telephony. Journal of Targeting Measurement and Analysis of Marketing. 12(3), 256-268.
• Krepapa A., Berthon P., Pitt L., & Caruana A. (2004) Industrial Marketing and the internet: Framework for Assessing Communication Strategies, Journal of Asia Pacific Marketing, 2(2) 1-21.
• Caruana, A., Pitt, L., & Ewing, M. T. (2003). The market orientation - Performance link: The role of service reliability, Service Industries Journal, 23(4), 25-41.
• Caruana, A., & Vassallo, R. (2003). Children's perception of their influence over purchases: The role of parental communication patterns, Journal of Consumer Marketing, 20(1), 66-66.
• Ewing, M.T., Caruana, A. & Teo, A. (2002). Towards the development of a scalar equivalent, ETIC multicultural advertising response scale (MARS). In C. R. Taylor (Ed.) Advances in International Marketing, New Directions in International Advertising Research, 12, 25-41.
• Ramaseshan, B, Caruana, A., & Loo, S. P. (2002). The effect of market orientation on new product performance: A study among Singaporean firms. Journal of Product and Brand Management, 11(6), 399-407 [Outstanding Paper Award].
• Caruana, A. (2002). Service Loyalty: The effect of service quality and the mediating role of satisfaction. European Journal of Marketing, 36(7/8), 811-826.
• Ewing, M.T., Caruana, A. & Zinkhan, G. M. (2002). On the cross-national generalizability and equivalence of advertising response scales developed in the U.S., International Journal of Advertising, 21(3), 323-343.
• Caruana, A., Ewing, M. T., & Ramaseshan, B. (2002). Effects of some environmental challenges and centralisation on the entrepreneurial orientation and performance of public sector entities, Service Industries Journal, 22(2), 43-58.
• Caruana, A., & Chircop, S. (2001). The dark side of Globalization and liberalization: Helplessness, alienation and ethnocentrism among small firm owners and managers. Journal of Non-profit & Public Sector Marketing, 9(4) 63-74 (co published as chapter in book, Social Marketing, Binghamton NY: International Business, Haworth Press, 2002).
• Caruana, A., Ewing, M. T., & Ramaseshan, B. (2001). Anomia and deviant behaviour in marketing: Some preliminary evidence. Journal of Managerial Psychology, 16(5/6), 322-388. [Highly Commended Paper Award].
• Caruana, A., Ramaseshan, B., & Ewing, M. T. (2001). Anomie and fraudulent behaviour among retail employees. Journal of Retailing and Consumer Services, 8(4), 181-187.
• Caruana, A. (2001). Steps in forecasting with seasonal regression: A case study from the carbonated soft drinks market. Journal of Product and Brand Management, 10(2), 94-100.
• Ewing M. T., & Caruana, A. (2000). Some consequences of Guanxi: A Sino-Singaporean perception. Journal of International Consumer Marketing, 12(4), 75-89.
• Ewing, M., Napoli, J., & Caruana, A. (2000). Asia networks in an individualist – collectivist continuum perspective. Journal of Contemporary Issues in Business and Government, 6(2), 25-32.
• Ewing M. T., & Caruana, A. (2000). Marketing within the public sector. Journal of Nonprofit & Public Sector Marketing, 8(1), 3-15.
• Caruana, A., Money, A., & Berthon, P. (2000). Service quality and satisfaction - The moderating role of value. European Journal of Marketing, 34(11/12), 1338-1352.
• Caruana, A., Ewing, M. T. & Ramaseshan, B. (2000). Effects of economic recession on export activity: The case of Australia. Journal of Global Marketing, 13(4), 93-106.
• Caruana, A., Ewing, M. T. & Ramaseshan, B. (2000). Assessment of the three-column format SERVQUAL: An experimental approach. Journal of Business Research, 49(1), 57-65.
• Ewing, M. T., de Bussy, N. M., & Caruana, A. (2000). Perceived agency politics and conflicts of interest as potential barriers to IMC orientation, Journal of Marketing Communications, 6(2), 107-119.
• Caruana, A., & Chircop, S. (2000) ‘Measuring corporate reputation: A case example’, Corporate Reputation Review, 3(1), 43-57.
• Caruana, A., Ramaseshan, B. & Ewing, M. T. (2000). Anomie and fraudulent behaviour among university students. International Journal of Educational Management, 14(1), 23-30.
• Ewing, M. T., & Caruana, A. (2000). Strategic human resources effectiveness, internal marketing and performance in the public sector. International Employment Relations Review, 5(1), 15-27.
• Caruana, A & Ewing, M. T. (1999). Measuring the value of computers, familiarity and involvement: A study among Asian and Australian university students. Asian Journal of Business and Information Systems, 4(2), 313-324.
• Ewing, M. T, Caruana, A., & Ramaseshan, B. (1999). The role of government in promoting exports during economic recession. Journal of Non-profit & Public Sector Marketing, 7(1), 51-61.
• Caruana, A., Ramaseshan, B., & Ewing, M. T. (1999). Market orientation and performance: The role of organisational commitment. Journal of Global Marketing, 12(3), 59-79.
• Ewing, M. T., Caruana, A., & Loy, E. R. (1999). Corporate reputation and perceived risk in professional engineering services. Corporate Communications: An International Journal, 4(3), 121-128.
• Caruana, A. (1999). A cross-country investigation of the MARKOR scale. Marketing Intelligence & Planning, 17(5), 248-253.
• Ewing, M., & Caruana, A. (1999). An internal marketing approach to public sector management: The marketing and human resources interface. International Journal of Public Sector Management, 12(1), 17-26.
• Ewing, M. T., & Caruana, A. (1999). Communication with the cohort: Generation X Asia’s attitudes towards advertising. Journal of International Consumer Marketing, Special issue - Asia, 11(1), 41-53.
• Caruana, A., Pitt, L., & Berthon, P. R. (1999). The excellence - market orientation link: Some consequences for service firm, Special Issue on European Research in Services Marketing and Management. Journal of Business Research, 44(1), 5-15. [Citation of Excellence Award].
• Caruana, A., Ramaseshan, B., Ewing, M. T., & Rouhani, F. (1998). Expectations about management consultancy services: Testing the assumption of equivalence across Australian and Singaporean firms. Journal of Professional Services Marketing, continued as: Services Marketing Quarterly, 18(1), 1-10.
• Caruana, A., Ramaseshan, B. & Ewing, M. (1998). The market orientation - performance link: Some evidence from the public sector and universities. Journal of Nonprofit & Public Sector Marketing, 6(1), 63-82.
• Caruana, A., Morris, M. H. & Vella, A. J. (1998). The effect of centralization and formalisation on entrepreneurship in export firms. Journal of Small Business Management, 36(1), 16-29.
• Caruana, A., & Calleya, P. (1998). The effects of internal marketing on organisational commitment among retail bank managers. International Journal of Bank Marketing, 16(3), 108-116. [Highly Commended Paper Award].
• Caruana, A., Ramaseshan, B. & Ewing, M. T. (1998). Do universities that are more market oriented perform better? International Journal of Public Sector Management, 11(1), 55-70.
• Caruana, A., Ramaseshan, B. & Ewing, M. T. (1997). The link between market orientation and performance in the public sector. Asian Journal of Marketing, 6(1), 41-52.
• Caruana, A. & Pitt, L.F. (1997). Right first time in services: a checklist of best practice and the link to performance. Journal of Services Marketing, 11(6), 366-374.
• Caruana, A., & Carey, C. (1997). The attitudes towards advertising by medical practitioners and the general public: Some evidence from Malta. Management Research News, 20(9), 39-47.
• Caruana, A. (1997). Corporate reputation: Concept and measurement. Journal of Product and Brand Management, 6(2/3), 109-116.
• Caruana, A., Ramaseshan, B., & Ewing, M. T. (1997). Market orientation and organisational commitment in the Australian public sector. International Journal of Public Sector Management, 10(4), 294-303. [Citation of Excellence Award].
• Caruana, A., & Pitt, L. (1997). INTQUAL - An internal measure of service quality and the link between service quality and business performance. European Journal of Marketing, 31(8), 604-616.
• Pitt, L., Caruana, A., & Berthon, P. R. (1996). Market orientation and business performance: Some European evidence. International Marketing Review, 13(1), 5-18. [Citation of Excellence Award].
• Caruana, A., & Naudi, R. (1996). The new motor vehicle market: An analysis of attributes considered by University students in the purchase of a new car. Bank of Valletta Review, 14(3), 21-30.
• Caruana, A. (1996). How market oriented are Maltese firms, and does it matter? Economics & Social Studies, 8(1), 18-29.
• Caruana, A., & Magri, E. (1996). The effects of dogmatism and social class variables on consumer ethnocentrism in Malta. Marketing Intelligence and Planning, 14(4), 39-44. [Citation of Excellence Award].
• Caruana. A, Pitt, L. F., & Morris, M. (1995). Are there excellent service firms, and do they perform well? Service Industries Journal, 15(3), 243-56.
• Caruana, A. (1994). Propositions and a model: Do excellent market oriented firms who deliver quality service perform better? Management Research News, 18(2/3), 9-19.
• Bhat, S. S., Bonnici, J. L. & Caruana, A. (1993). Diversification strategies for the service sector. Journal of Professional Services Marketing continued as Services Marketing Quarterly, 9(1), 59-68.

Notes in Refereed Journals

• Caruana A. (2005). How I regard the art of reviewing, International Journal of Advertising, 24(2) 253-254. Invited submission on the occasion of being chosen one of two top reviewers of 2004 for IJoA.

Refereed Conference Proceedings

• Darabi Y., Caruana A., & Zegordi S. H., (2007). The impact of market orientation on business performance and website adoption: A study among Iranian SMEs. In P. Kommers (ed.), IADIS Multi Conference on Computer Science and Information Systems (Lisbon, Portugal), Proceedings 81-88, Lisbon Portugal: International Association for Development of the Information Society. [Best Paper Award].
• Caruana A., Pitt L., Berthon P, Berthon J-P. (2007). Branding and diversity: The role of brand personality in positioning business schools. In J. T Mentzer, M. B. Myers A. Borghesi (Eds.), Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment , (13 th Biennial World Marketing Congress, Verona, Italy) Proceedings XIII, 86, Coral Gables, FL: Academy of Marketing Science
• Caruana A., Belch M., & Krentler K., (2006), IMC: Time to move ahead. In G. J. Avlonitis, N. Papavassiliou and P. Papastathopoulou (Eds), Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics (35th EMAC, Athens, Greece) Proceedings, p228-229, European Marketing Academy.
• Hsiu-Yuan, Tsao, Pitt, L., & Caruana, A. (2005). The formation of a ‘High Quality - High Price’ inferential belief: A study among young buyers of mobile phones and notebooks. In C. Demoranville (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment, (12th Biennial World Marketing Congress, Munster, Germany) Proceedings XII, 491, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A., Cohen, C., & Krentler, K. (2005). Corporate reputation: An attitudinal conceptualization. In C. Demoranville (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment, (12th Biennial World Marketing Congress, Munster, Germany) Proceedings XII, 206-210, Coral Gables, FL: Academy of Marketing Science.
• Strasheim A.; Pitt L. F.., Caruana A., & Nel D. (2005). The Schlinger Viewer Response Profile: A Reassessment using a large sample. In H. E. Spotts (Ed.). Developments in Marketing Science (Tampa, FL) Proceedings XXVIII, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A, Ramaseshan, B., & Krentler, K. (2004). Corporate reputation, Customer satisfaction, and customer loyalty: What is the relationship? In H. E. Spotts (Ed.). Developments in Marketing Science (Vancouver, B.C., Canada) Proceedings XXVII, 301, Coral Gables FL: Academy of Marketing Science.
• Caruana, A., Vella, J., & Ramaseshan, B. (2003). Viewer response to advert execution: The role of adult playfulness. In J. E. Lewin (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment, (11th Biennial World Marketing Congress, Perth, Western Australia) Proceedings XI, 272, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A., & Krentler, K. (2003). Does Playfulness Make for a Better Negotiator? In J. E. Lewin (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment, (11th Biennial World Marketing Congress, Perth, Western Australia) Proceedings XI, 486-491, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A., & Ramasashan, B. (2003). The Effect of Service Quality and Consumer Trust on Retail Website Loyalty. In H. E. Spots (Ed.). Developments in Marketing Science, (Washington D.C., WA) Proceedings XXVI, 76, Coral Gables FL: Academy of Marketing Science.
• Caruana, A., Chircop, S., & Phua, W. (2002). The effect of anomia on ethnocentric tendencies among owner/managers of small businesses: A study from two microstates. In E. Bigné, V. Johar & S. Hassan. (Eds.). Proceedings of the 2002 Multicultural Marketing Conference (Valencia, Spain), IV, 64, Coral Gables, FL: Academy of Marketing Science.
• Conchar, M., Caruana, A., & Ewing, M. T. (2001). Gender differences in response to advertising: Testing the equivalence of the Lastovicka scale. In T. A. Suter (Ed.). Marketing Advances in Pedagogy, Process and Philosophy, (New Orleans, LA) Proceedings, 97-99, Stillwater, OK: Society for Marketing Advances.
• Caruana, A., Ewing, M. & Pitt, L. (2001). Service reliability and the market orientation-performance Link. In R. Moore & M. Moore (Eds.). Developments in Marketing Science, (San Diego, CA) Proceedings, XXIV, 243, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A., & Zammit, J. A. (2000). Interactions among antecedent constructs to service loyalty. In B. Edvardsson, S. W. Brown, R. Johnston & E. E. Scheuing (Eds.). Seventh International Research Symposium on Service Quality, (Karlstad University, Sweden) Proceedings, 7, 127-135, Karlstad University, Sweden: Service Research Centre.
• Caruana, A., Ewing, M., & Ramaseshan, B. (2000). The effects of environmental challenges and centralisation on the entrepreneurial orientation and performance of public sector entities. In H. Spotts & H. L. Meadow (Eds.). Developments in Marketing Science, (Montreal, Canada) Proceedings, XXIII, 441, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A., Pitt, L. F. & Ramaseshan, B. (2000). Satisfaction as a mediator in the link between service quality and service loyalty. In H. Spotts, H. L. & Meadow (Eds.). Developments in Marketing Science, (Montreal, Canada) Proceedings, XXIII, 132, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A., (1999). The role of service quality and satisfaction on customer loyalty. In S. P. Brown & D. Sudharshan (Eds.). Enhancing Knowledge Development in Marketing, (San Francisco, CA) Proceedings, 10, 139-145, Chicago, IL: American Marketing Association.
• Williams, L. Krentler, K., & Caruana, A. (1999). Is pulling Mom & Dad’s strings a global phenomenon? A study of children’s purchase influence in the United States and Malta. In A. K. Manrai & H. L. Meadow (Eds.). Global Perspectives in Marketing for the 21st Century, (9th Biennial World Marketing Congress, Malta) Proceedings, IX, 306-309, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A, Ewing, M. T. & B. Ramaseshan, & Mui Yeng Chaw. (1999). Value of computers, familiarity and involvement among Asian and Australian university students. In A. K. Manrai & H. L. Meadow (Eds.). Global Perspectives in Marketing for the 21st Century, (9th Biennial World Marketing Congress, Malta) Proceedings, IX, 58-62, Coral Gables, FL: Academy of Marketing Science.
• Caruana, A., Said, E., Krentler, K., & Williams, L. (1999). Corporate reputation, service quality and attitude toward price: The case of an energy utility. In C. H. Noble (Ed.). Developments in Marketing Science, (Miami, FL): Proceedings XXII, 420-425, Coral Gables, FL: Academy of Marketing Science.
• Ewing, M. T., & Caruana, A. (1999). Some consequences of Guanxi: A Sino-Singaporean perception. In C. H. Noble (Ed). Developments in Marketing Science, (Miami, FL) Proceedings XXII, 161, Coral Gables, FL: Academy of Marketing Science.
• Ewing, M. T., Ramaseshan, B., & Caruana, A. (1998). Exploring the media habits and attitudes of a unique segment: Evidence from three countries. In S. P. Jain (Ed.). One World, One Market. Vision 2020, (University of Delhi, India) Proceedings 73, Global Business and Management Association and the Academy of Marketing Science USA.
• Caruana, A., Ramaseshan, B., & Ewing M. T. (1998). Service expectations: A test of equivalence among customers of management consultants in Australia and Singapore. In S. P. Jain (Ed.). One World, One Market. Vision 2020 (University of Delhi, India) Proceedings 154, Global Business and Management Association and the Academy of Marketing Science USA.
• Caruana, A., Ramaseshan, B., & Ewing, M. T. (1998). Economic recession and export market entry: Some empirical results. In R. C. Goodstein and S. B. MacKenzie (Eds.). Enhancing Knowledge Development in Marketing, (Boston, MA) Proceedings 9, 182-183, Chicago, IL: American Marketing Association.
• Ewing, M. T., & Caruana, A. (1998). Human resources effectiveness, internal marketing and performance in the public sector. In A. Andreason, A. Simonson & N. Craig Smith, (Eds.). Marketing and Public Policy Conference (Boston, MA) Proceedings, 8, 91-92. Chicago, IL: American Marketing Association.
• Caruana, A., Ewing, M. T., & Ramaseshan, B. (1998). Organizational commitment and performance. In E. Kaynak, K. Becker & O. Kucukemiroglu (Eds.). Global Business Prospects and Challenges: Enhancing and Developing World Markets Through Global Competitive Strategies, 7th Annual World Business Congress (Santo Domingo, Dominican Republic) Proceedings 27–33, International Management Development Association.
• Caruana, A., Ramaseshan, B., & Ewing, M. T. (1998). Anomie and academic misconduct. In E. Kaynak, K. Becker and O. Kucukemiroglu (Eds.). Global Business Prospects and Challenges: Enhancing and Developing World Markets Through Global Competitive Strategies, 7th Annual World Business Congress (Santo Domingo, Dominican Republic) Proceedings 34–41, International Management Development Association.
• Caruana, A., Ramaseshan, B. & Ewing, M. T. (1998). Anomia and fraudulent behavior among retail employees. In J. B. Ford & E. D. Honeycutt (Eds.). Developments in Marketing Science, (Norfolk, VI) Proceedings XXI, 100–107, Coral Gables, FL: American Academy of Marketing Science.
• Ramaseshan, B., Caruana, A., Ewing, M. T., & Archuthan, N. R. (1998). The measurement of retail store market share: A preliminary model. INFORMS98, (INSEAD, Fontainebleau, France): Proceedings, 172, Marketing Science Conference.
• Caruana, A., Ramaseshan, B. & Ewing, M. T. (1997). Market orientation and performance in the public sector: The role of organisational commitment. In E. Iyer & G. Milne, (Eds). Marketing and Public Policy Conference, (Boston, MA) Proceedings, 7, 51-52, Chicago, IL: American Marketing Association
• Caruana, A., Ramaseshan, B. and Ewing, M. T. (1997). The link between market orientation and performance in universities: Some empirical evidence. In E. Wilson & J. F. Hair (Eds.). Developments in Marketing Science, (Miami, FL) Proceedings XX, 263, Coral Gables, FL: American Academy of Marketing Science.
• Ewing, M. T, Ramaseshan, B. & Caruana, A. (1997). Past behaviour: The best predictor of future behaviour: Or is it? In E. Wilson & J. F. Hair (Eds.). Developments in Marketing Science, (Miami, FL) Proceedings XX, 3, Coral Gables, FL: American Academy of Marketing Science.
• Caruana, A., & Money, H. (1997). Service quality and satisfaction - The mediating role of value: An exploratory study among customers of an audit firm. Marketing Without Borders, (Manchester Metropolitan University, Manchester, U.K.) Proceedings 1, 157-167, Joint Academy of Marketing - American Marketing Association Conference. [Best Paper Award in Service Marketing].
• Ewing, M.T., Caruana, A., Puth, G. & Ramaseshan, B. (1997). The impact of repeat past purchase behaviour on future purchase expectations and willingness to recommend. In P. W. Reed, S. L. Luxton & M. R. Shaw, (Eds.). ANZMEG97, (Melbourne, Australia): Proceedings III, 1106-1113, Australia and New Zealand Marketing Educators’ Conference.
• Ewing, M. T., Caruana, A. & Riverers, G. J. (1997). An internal marketing approach to public sector management: The marketing and human resources interface. In G. Griffin (Ed.). Management Theory and Practice: Moving to a New Era, (Melbourne, Australia): Proceedings, 236, Australia and New Zealand Association of Management.
• Pitt, L. F., Berthon, P. R., Robson, M., Caruana, A., & Ewing M. T. (1977). Some effects of corporate reliability on performance. Marketing without borders, (Manchester Metropolitan University, Manchester) U.K Proceedings 1, 743–756, Joint Academy of Marketing - American Marketing Association Conference.
• Caruana, A., Ramaseshan, B. & Ewing, M. T. (1997). Market orientation and performance: The Australian public sector experience. In S. M. D. Sidin & A. K. Manrai, (Eds.). (8th Biennial World Marketing Congress, Kuala Lumpur, Malaysia) Proceedings VII, 560-567, Coral Gables, FL: American Academy of Marketing Science.
• Caruana, A., Ramaseshan, B. and Ewing, M. T. (1997). Does a market orientation affect organisational commitment? In J. Harrison & M. G. Nicholls, (Eds.). Innovation - New Products, Process and Techniques, (Sydney, Australia) Proceedings Part II, 815-817, Decision Sciences Institute.
• Caruana, A., Pitt, L. F. & Money A. H. (1996). An assessment of the dimensions and the stability of items in the MARKOR scale. In E. Wilson & J. F. Hair (Eds.). Developments in Marketing Science, (Phoenix, AZ.): Proceedings XIX, 229, Coral Gables, FL: American Academy of Marketing Science.
• Caruana, A. (1996). Organisational reputation: Concept and measurement. 2021 - a vision for the next 25 years, (University of Strathclyde, Glasgow, U.K.) Proceedings 42, Marketing Educators Group Conference.
• Caruana A., Gauci, S., & Ferry, M. (1995). Market orientation and business performance: Some evidence from Malta. Making Marketing Work, (University of Bradford, Bradford, U.K.) Proceedings 1, 123-132, Marketing Educators Group Conference.
• Gauci, S. & Caruana A., (1995), Evaluation and the search for course improvement: A nine-step approach. Making Marketing Work, (University of Bradford, Bradford, U.K.). Proceedings 1, 323-330, Marketing Educators Group Conference.
• Rizzo, M. & Caruana, A. (1995). The measurement of the service quality of clinical laboratories. Making Marketing Work, (University of Bradford, Bradford U.K.) Proceedings 2, 967, Marketing Educators Group Conference.
• Pitt, L. F., Caruana, A. & Money, A. H. (1994). Managing customer expectations of service quality: Does it make a difference? In R. Achrol & A. Mitchell (Eds.). Enhancing Knowledge Development in Marketing, (San Francisco, CA): Proceedings 5, 412-419, Chicago, IL: American Marketing Association.
• Caruana, A. & Pitt, L. F. (1994). Excellence, market orientation, some aspects of service quality and their effect on performance in service companies: propositions and a model. In E. J. Wilson & W. C. Black (Eds.). Developments in Marketing Science, (Nashville, TN.) Proceedings XVII, 317-318, Coral Gables, FL: American Academy of Marketing Science.
• Caruana, A. (1994). The excellence - business performance link: findings of an empirical study from service based firms in Britain. In P. Cooke (Ed.). Proceedings of First Research Colloquium, (Henley Management College, UK) Proceedings 25, James Nisbet & Co: Herts, U.K.
• Pitt, L. F., Caruana, A. & Ewing, M. T. (1994). The impact of service reliability on key performance criteria in service firms. Quality Management in Services, (Marne-La-Vallée, France) Proceedings Part III, 18-25, European Institute for Advanced Studies in Management.
• Caruana, A., Pitt, L. F., & Money, A. H. (1994). Excellence, market orientation, some aspects of service quality and their effect on performance in service companies. Marketing: Unity in Diversity, (University of Ulster, Ulster, U.K.) Doctoral colloquium proceedings, Marketing Educators Group Conference.

Contributions to Books

• Caruana A (2008). An Attitudinal operationalisation of corporate reputation. In T. C. Melewar (ed): Facets of Corporate Identity, Communication and Reputation, London: Routledge Taylor & Francis Group. ISBN: 978-0-415-40528-7
• Chircop S., Caruana A., & Brockdorff N. (2007). NewChapters: Maltese perceptions of the United Kingdom, Malta, British Council.
• Caruana, A., & Chircop, S. (2002). Globalization and liberalization: Resulting helplessness, alienation and ethnocentrism among small firm owners and managers. In M. T. Ewing (Ed.) Social Marketing, (63-74), Binghamton NY: International Business, Haworth Press. (Co-published in Journal of Nonprofit & Public Sector Marketing 9(4), 2001). ISBN: 0-7890-1717-2
• Ewing, M. T. & Caruana, A. (1999). Communicating with the cohort: Exploring generation X Asia’s attitudes towards advertising. In T. S. Chan (Ed.), Consumer Behavior in Asia, (41-53), Binghamton NY: International Business, Haworth Press. ISBN: 0-7890-0691-X.
• Caruana, A. (1996). Changes in the marketing discipline: The challenges ahead. In G. Ellul & A. Caruana, (Eds.), Maltese Business: The Challenges Ahead, (51-59). Malta: Gutenberg Press,
• Caruana, A. (1996). Dowty 'O' Rings International, Malta: A new strategy for a changing environment. In J. Stiles (Ed.), The Foundations of Management: An Introduction to Strategic Management, (128-131), Oxon: Henley Management College.

Updated January 2008