PMSCSMNDMKFTT8-2024-5-O - L-Università ta' Malta

Course Title

Master of Science in Strategic Management and Digital Marketing

MQF Level

Duration and Credits

3 Semesters

90 ECTS

Mode of Study

Full-time

Information for International applicants

Applicants must be in possession of:

Refer to the list of country-specific qualifications

the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or
the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or
the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or
a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e).

In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study.

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Applications for our February and October intakes have been officially open since the third week in November. You can submit your application online. The deadlines for submission of applications vary according to the intake and courses. We encourage all international applicants to submit their applications as soon as possible. This is especially important if you require a visa to travel and eventually stay in Malta.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage. Access more information about our admission process and English language requirements.

The University of Malta has student accommodation on campus called Campus Hub. Campus Hub is just a 2-minute walk from the main campus. For more information, visit the accommodation website.

Our dedicated team at the student recruitment office is here to support you every step of the way. From the moment you start your application to the moment when you receive your decision letter, we're here to assist you. If you have any questions or need further information, don't hesitate to reach out to us. You can contact us at info@um.edu.mt, and our team will be more than happy to help.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

The MSc in Strategic Management and Digital Marketing is designed to prepare you as part of the next generation of leaders in Digital Marketing by integrating Digital Marketing with a strong Management component. This approach transforms you as potential graduates into leaders who will have a broad understanding of the digital marketing opportunities and will design data-driven actions to create impact. You will be equipped to be effective in your roles by understanding success cases and push boundaries by engaging with cutting edge tools and techniques. This MSc empowers you to build knowledge and skills that employers are demanding from the new generation of marketing managers within the digital economy.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

MGT5205	Service Design and Operations Strategy	5 ECTS
MGT5207	Strategic Management and Enterprising	5 ECTS
MGT5208	Cognitive Heuristics and Judgment in Managerial Decision Making	5 ECTS
MRK5011	Advanced Digital Marketing Strategy	5 ECTS
MRK5811	Advanced Research Techniques	5 ECTS
MRK5813	Digital Marketing Channels	5 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

MGT5202	Strategic Human Resources Management	5 ECTS
MGT5203	People Performance Metrics	5 ECTS
MGT5204	Management Science and Decision Analysis	5 ECTS
MRK5013	Online Advertising	5 ECTS
MRK5812	Digital Analytics for Marketing Management	5 ECTS
MRK5814	Marketing Strategy: Planning and Simulation	5 ECTS


Semester 1

Compulsory Units (All students must register for this/these unit/s)

EMA5922	Dissertation	30 ECTS

This programme of study is governed by the General Regulations for University Postgraduate Awards, 2021 and by the Bye-Laws for the award of Master of Science - M.Sc. - under the auspices of the Faculty of Economics, Management and Accountancy.

By the end of the course, you will have learned how to develop an understanding of the latest digital marketing and leadership concepts such as digital marketing channels, performance metrics, digital advertising, decision modelling, data analytics and digital content production theories and applications. The programme helps you to:

plan and execute a digital marketing strategy based on market and consumer insights of different target segments;
Assess key media and digital challenges and take decisions with regards to marketing strategy objectives, media planning and budget allocation across regions and seasonality;
create digital marketing channels including the implementation techniques, testing and optimization of a brand's online presence, email campaigning, content marketing, SEO, and social media;
demonstrate a solid understanding of ads serving technology, ads serving operations, ads strategies and implementation of display ads, SEM, PPC, programmatic advertising, targeting and re-targeting with conversion tags and attribution for each phase in the customer journey;
appraise future opportunities across marketing technology to build competitive advantage;
apply critical thinking skills and attitudes towards different data sources and data formats involved in accessing, capturing, compiling and communicating insight.

Students completing this programme shall develop an understanding of the latest digital marketing and leadership concepts such as digital marketing channels, performance metrics, digital advertising, decision modelling, data analytics and digital content production theories and applications. The programme helps students to:

plan and execute a digital marketing strategy based on market and consumer insights of different target segments;
Assess key media and digital challenges and take decisions with regards to marketing strategy objectives, media planning and budget allocation across regions and seasonality;
create digital marketing channels including the implementation techniques, testing and optimization of a brand's online presence, email campaigning, content marketing, SEO, and social media;
demonstrate a solid understanding of ads serving technology, ads serving operations, ads strategies and implementation of display ads, SEM, PPC, programmatic advertising, targeting and re-targeting with conversion tags and attribution for each phase in the customer journey;
appraise future opportunities across marketing technology to build competitive advantage;
apply critical thinking skills and attitudes towards different data sources and data formats involved in accessing, capturing, compiling and communicating insight;
synthesise value offerings that meet market requirements effectively and profitably;
defend ideas eloquently from presenting innovative strategies to complex conjunctures by applying well-articulated knowledge;
create and lead teams in a fast-paced environment to operate parallel campaigns and channels;
value the integration of theory with the practice of strategic thinking and implementation in a range of marketing contexts;
research business involving different methodologies and understand the role in solving management challenges as a core in evidence-based management. This area emphasizes the significance and impact of big data and its implications in marketing decisions.

Non EU Applicants:

Total Tuition Fees: Eur 10,800
Yr 1: Eur 10,800 - Yr 2: NIL

You are viewing the fees for non EU nationals. Switch to EU nationals if you are a national of any country from within the EU/EEA.

There is a growing demand for Digital Marketing managers in local and international economies. This is reflected in an increasing number of vacancies for Digital Marketing specializations on the job market. The demand for leaders in this area is growing as organizations recognize the need for marketing professionals to handle online brands and digital campaigns strategically and with measurable impact. As a graduate who has successfully completed the MSc in Strategic Management and Digital Marketing degree, you will have the opportunity to advance your career prospects and job opportunities in mid-to-upper level management professions at organizations of all sizes and types both in the private and public sector.

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