The Master of Science in Strategic Management and Tourism study programme applies Strategy as an integrative approach to the service industries of tourism and culture. These are comprised of the travel, hospitality, events, heritage, attractions, and ancillary services.
Candidates will have the opportunity to apply theories and concepts relevant to the Tourism industry. The course is intended to equip students with the necessary skills and competences to collate, analyse and interpret the highly competitive and dynamic market scenario of the tourism economy.
The Course shall be open to applicants in possession of:
(a) the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or
(b) the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
(c) the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or
(d) the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
(e) a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or
(f) a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e).
In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study specified in bye-law 11 of the bye-laws for the course.
The admission requirements are applicable for courses commencing in October 2021.
For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.
UM currently hosts over 1,000 full-time international students and over 450 visiting students. The ever-increasing international students coming from various countries, in recent years, have transformed this 400-year old institution into an international campus.
Our international students generally describe Malta as a safe place, enjoying excellent weather and an all-year varied cultural programme. Malta is considered as the ideal place for students to study.
After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.
Annual Enrolment Fee: Eur 400
Total Tuition Fees: Eur 10,800
By the end of the Postgraduate Diploma programme the student will be able to: -critically evaluate and analyse concepts, theories and decision-making tools for strategic management in tourism; - develop a balanced knowledge and understanding of the latest thinking and ideas in the relevant discipline based on empirical research in new areas such as people performance metrics, digital analytics, decision modelling, service design and social marketing; - apply intellectual skills through conceptualization and reasoning of options and positions in corporate and marketing strategy by challenging concepts, information and data as core aspects of insight access, gathering, filtering and dissemination in a corporate environment; - conceptualize offers involving product / service features, communications, distribution, service levels and processes in a variety of market conditions; - employ digital analytics tools and design service offers within the framework of a highly competitive, dynamic and globalised scenario.
By the end of the Masters programme the student will be able to: - critically synthesise and evaluate complex information, concepts, strategic management frameworks and theories; - design and undertake advanced research in order to inform the area of business and management for tourism.
Graduates with a first degree wishing to have a business management-oriented career as it allows them to develop robust analytical and transferable skills required in a range of professional tourism and cultural focused employment contexts.
Employability and career progression is a key value when choosing a postgraduate degree and this course addresses this aspiration by equipping students with International industry knowledge, frameworks, concepts, tools and techniques for thinking strategically when managing these service-oriented organisations.
The service industries of tourism and culture are inextricably linked and form one of the global most important and dynamic service industries. Reading for this specialised MSc ensures higher opportunities for employability as strategists are in demand to steer this growing industry ahead. Students can go on to read for an MPhil or PhD after successfully concluding this programme.
Click here to access the Programme of Study applicable from 2021/2.
Last Updated: 16 June 2021
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication. The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.