Programme Description

Programme Description



University of Malta

Faculty of Economics, Management and Accountancy

Master of Science in Strategic Management and Digital Marketing
(M.Sc.(Melit.))

(for courses commencing October 2020)

YEAR ONE

Semester 1

Compulsory Units (All students must register for this/these unit/s)

MGT5205 Service Design and Operations Strategy 5 ECTS
MGT5207 Strategic Management and Enterprising 5 ECTS
MGT5208 Cognitive Heuristics and Judgment​ ​in Managerial Decision Making 5 ECTS
MRK5011 Advanced Digital Marketing Strategy 5 ECTS
MRK5811 Advanced Research Techniques 5 ECTS
MRK5813 Digital Marketing Channels 5 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

MGT5202 Strategic Human Resources Management 5 ECTS
MGT5203 People Performance Metrics 5 ECTS
MGT5204 Management Science and Decision Analysis 5 ECTS
MRK5013 Online Advertising 5 ECTS
MRK5812 Digital Analytics for Marketing Management 5 ECTS
MRK5814 Marketing Strategy: Planning and Simulation 5 ECTS




YEAR TWO

Semester 1

Compulsory Unit (All students must register for this/these unit/s)

EMA5922 Dissertation 30 ECTS




This programme of study is governed by the General Regulations for University Postgraduate Awards, 2008 and by the Bye-laws for the award of Master of Science - M.Sc. - under the auspices of the Faculty of Economics, Management and Accountancy.
 
Last Updated: 31 August 2020
 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.

https://www.um.edu.mt/course/programme