| CODE | CST4301 | |||||||||
| TITLE | Design and Creative Processes 1 | |||||||||
| UM LEVEL | 04 - Years 4, 5 in Modular UG or PG Cert Course | |||||||||
| MQF LEVEL | 6 | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Media and Communications | |||||||||
| DESCRIPTION | The Design and Creative Techniques study-unit is aimed to provide comprehensive theoretical and practical information to students who intend to specialise in graphic design for print. It includes the following modules: - Interpreting a client's brief - Approaching creative design through information gathered - 2D composition and sketching - Colour theory - Scanning and colour separation - Modern printing processes and their requirements including: o Single, two colour and four colour offset printing; varnishing; blind embossing; die stamping; hot foiling etc. o Web offset o Silkscreen printing - Overview of various design software packages, e.g. Photoshop, Freehand, Illustrator and Page maker - Single colour and full colour design requirements - Press advert design across various genres - 3D Packaging design (boxes, packets, bags etc.) including cutter artwork - Bottle label design - Logo design - Corporate image design - Billboard design - Magazine and book layout The study-unit puts into practice the above through demonstrations and the practical assignments given. Reading List - Graphic Design for the 1st Century - Fiell, Charlotte / Fiell, Peter,Taschen; ISBN: 3-8228-1605-1 - Visual Thinking - Rudolf Arnheim, University of California Press; ISBN: 0-520-01871-0 - Screen: Essays on Graphic Design, New Media, and Visual Culture - Jessica Helfand, Winterhouse Editions; ISBN: 1-56898-310-7 |
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| RULES/CONDITIONS | Before TAKING THIS UNIT YOU MUST TAKE CST3251 AND TAKE MCS3020 | |||||||||
| STUDY-UNIT TYPE | Lecture | |||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Vince Briffa |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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