| CODE | TTC5004 | ||||||
| TITLE | Research Methods in Cultural Tourism | ||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||
| MQF LEVEL | Not Applicable | ||||||
| ECTS CREDITS | 5 | ||||||
| DEPARTMENT | Institute for Tourism, Travel and Culture | ||||||
| DESCRIPTION | The study unit will cover in detail a wide variety of qualitative and quantitative research techniques used in research with special reference to the heritage and cultural tourism sectors. It will cover the principles of research design and the writing of research proposals, the generation of ideas for research and mapping, the nature of data. The Unit will also cover different qualitative and quantitative methodologies used in research including anthropological study, geographical analysis, historical documents,economic impact studies, visitor and site surveys,limits of acceptable change, grounded theory, case studies, cost benefit analysis, feasibility studies, image analysis and content analysis. In addition data analysis using statistical and qualitative analysis will be also covered. Study-unit Aims: This study-unit aims to expose students to the different methods of research ranging from inductive studies where qualitative research methods are generally more in tune with the research question(s), to deductive studies where generally the researcher is more prone to prove or otherwise a set hypotheses with a set of known pre-identified variables. Furthermore, this study-unit is aimed at facilitating an understanding of how to systematically go through the different phases of the research project including the research planning, data gathering and analysis and data presentation. In addition, this study-unit will also give the opportunity to students to carry out practical exercises in qualitative and quantitative methods of research and analysis using latest software models. This unit also aims at introducing the students to the methods of document and archival research. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: • Have a complete understanding of how the different phases of research are directly related to each other and how to ensure that a homogeneous and logical argument is common throughout the research project; • Comprehend in detail the different phases of the research project ranging from (a) setting the research framework, (b) writing the research objectives, (c) outlining the research questions and hypotheses when required, (d) applicable methods for data gathering and analysis, and (e) presentation of data. 2. Skills: By the end of the study-unit the student will be able to: • Set out a research framework and all relevant research questions and hypotheses (as and when required); • Conduct empirical qualitative and/or quantitative field research in line with the research framework, research questions and research hypotheses; • Collect and analyse both qualitative and quantitative information in line with scientific practices. Main Text/s and any supplementary readings: • Cooper, D.R. & Schindler, P.S. (2008) Business Research Methods • Babbie, E, (1998) Survey Research Methods • Dancey, C.H., & Reidy, J. (2004) Statistics without Maths for Psychology. Using SPSS for Windows • Yin, R. K. (2003) Case Research Methods, Design and Methods |
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| STUDY-UNIT TYPE | Lecture | ||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Marie Avellino Lino Briguglio George Cassar Tanya Sultana |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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