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WCIW The Customer Journey
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Event Title: Understanding the Customer Journey.  The Drive Towards Customer Excellence.

Date: Friday 8th April 

Venue: The Palace Hotel, Sliema

Event Details: During this conference, where a number of distinctive speakers shared views on the customer journey, Dr Margaret Mangion delivered a keynote address which she kicked off with an overview of WCIW. She then discussed user experience and how it can enhance innovative processes within organisations.  Using feedback from users’ experience, organisations stand to benefit not only in terms of product development but also in terms of their internal processes. 

At the same event, Professor Edward de Bono spoke about value creation with respect to how it may enhance marketing efforts. Creative ideas were at the heart of Prof de Bono’s intervention.

Organised by: Malta Business Review with the participation of The Edward de Bono Institute.




Opening Hours

Kindly note that from Tuesday 28th November to Thursday 7th December 2017 (both dates inclusive), the Institute Office will be open from 0830hrs to 1330hrs, except for Thursday 30th November, Friday 1st, Monday 4th and Friday 8th December when the office will be closed. The office shall return to its regular opening hours, i.e., from 0830hrs to 1630hrs on Monday 11th December.

For urgent matters kindly contact Dr Leonie Baldacchino.  

Apologies for any inconveniences caused. 

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Last Updated: 11 July 2017

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