| CODE | IOT2002 | ||||||||||||
| TITLE | Communication and Innovation | ||||||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | ||||||||||||
| MQF LEVEL | 5 | ||||||||||||
| ECTS CREDITS | 4 | ||||||||||||
| DEPARTMENT | The Edward de Bono Institute for Creative Thinking and Innovation | ||||||||||||
| DESCRIPTION | The theoretical foundations pertaining to aspects of innovation are explored through practical examples and case studies. The unit will look at different types of communication while conveying both theory and practical skills. Study-unit Aims: The unit aims to look at the relationship between communication and innovation while conveying both theory and practical skills. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit students will be able to demonstrate an understanding of the theoretical underpinnings of innovation and its relationship to communication. 2. Skills By the end of the study-unit the student will be able to: - distinguish between different types of innovation; - map out the innovation process; - place the role of communication within the innovation process. Main Text: Everett M. Rogers (2003). Diffusion of Innovations (5th ed.). Free Press. Keeley, L. , Pikkel. R., Quinn B., & Walters H. (2013). Ten Types of Innovation (the Discipline of Building Breakthroughs). Wiley. Supplementary reading: Myers, G., Myers, M. (1997). The dynamics of human communication – A laboratory approach. McGraw Hill. |
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| STUDY-UNIT TYPE | Lecture and Workshop | ||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Lisa Pace |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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