University of Malta
 

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COURSE TITLE Certificate in Marketing and Sales Management
 
COURSE CODE UCMSMPTE

POSTNOMINAL

LEVEL OF QUALIFICATION

NATIONAL QUALIFICATIONS
FRAMEWORK LEVEL

DURATION

MODE OF ATTENDANCE

TOTAL ECTS CREDITS

COORDINATOR

Short Cycle Qualification

Level 5

1 Year

Part-time Evening

30

Emanuel Said

COURSE OVERVIEW
The programme is designed for participants who wish to increase their knowledge and develop their professional skills in marketing operations, marketing management, sales techniques and sales management.

The marketing component for the one year certificate programme includes topics such as the marketing concepts, consumer behavior, product strategy, digital marketing and practical finance for marketing executives.

The sales component of the programme includes practical sessions on selling skills and sales force management.
 
LEARNING OUTCOMES The Certificate in Marketing and Sales Management aims to help participants with the ‘how to’ aspect of marketing planning, enables the participants to develop as the ‘marketing professional’. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.
 
CAREER OPPORTUNITIES AND ACCESS TO FURTHER STUDY Graduates with a Certificate in Marketing and Sales Management qualify for a variety of roles in private, public and non-profit organizations. The programme prepares participants to enter most of the various marketing fields at mid-level positions; common jobs include direct marketing, marketing research, public relations and promotions, product marketing, purchasing and transportation, business development and brand management.
 
COURSE INTENDED FOR The Certificate in Marketing and Sales Management is for persons with operational responsibility, including department managers, functional managers, product/brand managers, accounts managers, agency managers, marketing executives and business development managers or others aspiring for these positions.
 
ADMISSION AND
PROGRESSION REQUIREMENTS
Applicants must satisfy the General Entry Requirements for admission, namely, the Matriculation Certificate and Secondary Education Certificate passes at Grade 5 or better in Maltese, English Language and Mathematics.

(a) Applicants admitted under paragraph (c) of regulation 6 of the Admissions Regulations must be in possession of those qualifications and/or experience that would satisfy the Board of Studies that they have reached the academic standard required to follow the Course with profit.

(b) Applicants admitted in terms of paragraph (a) shall be in possession of a pass in an English language proficiency test as approved by the University before being admitted to the Course, provided that applicants in possession of a pass in the Secondary Education Certificate at grade 5 or better, or equivalent, in English Language, shall be exempted from sitting for the proficiency test.

(c) The eligibility of such applicants shall be decided by the Board of Studies, following an interview conducted by an interviewing board appointed for the purpose.

(d) The interviewing board appointed by the Board shall be composed of at least three persons.

(e) Applicants in possession of the Certificate in Marketing and Sales Management from this University comprising not less than 30 ECTS credits, or an equivalent qualification, may be admitted to Year 2 of the Course under those conditions as the Board may impose.

The admission requirements are applicable for courses commencing in October 2017.

For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.
 
 


 

 

 

 
Last Updated: 12 October 2017
 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.

For applicable fees please check the link on the Finance Office webpage.
Calendar
Notices
Semester 1 Time-table 2017/8 - Day Courses
Time-tables for Day Courses for the Academic Year 2017/18 - Semester 1
Semester 1 Time-table 2017/18 - Evening Courses
Time-tables for Evening Courses for the Academic Year 2017/18 - Semester 1
FEMA Day Examination Timetable
Examination time-table for Day Courses - January 2018
FEMA Evening Examination Timetables
Examination time-table for Evening Courses January 2018
JAYE 2017-2018
Gain the Real Business Experience!
Ethics Forms & Guidelines
All students are to fill in these forms and hand in to their respective departmental Secretary. 
 
 

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