University of Malta
 

Programme Description
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University of Malta

Faculty of Economics, Management and Accountancy

Marketing

(for courses commencing October 2010)

YEAR ONE

Students are required to register for ALL compulsory study-units (56 ECTS credits), and 4 ECTS credits as optional study-units, to a total of 60 ECTS credits.

Year (This/these unit/s start/s in Semester 1 and continue/s in Semester 2)

Compulsory Units (All students must register for this/these unit/s)

ECN1001 Introductory Economics 8 ECTS (NC)
MGT1031 Statistics and Computing 8 ECTS (NC)
EMA1001 Behavioural Studies 2 8 ECTS (NC)
EMA1003 Behavioural Studies 3 8 ECTS (NC)
MAT1991 Mathematics 8 ECTS (NC)

Either

ACC2111 Accounting Theory and Practice 8 ECTS (NC)

Or

ACC1711 Financial Accounting and Control 8 ECTS (NC)




Semester 1

Recommended Optional Units

EMA1005 Introduction to Mediterranean History and Culture 4 ECTS
CST1021 Communications: An Overview 4 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

EMA1000 Behavioural Studies 1 8 ECTS (NC)

Recommended Optional Units

EST1010 The Theoretical Foundations of European Integration 4 ECTS
EMA1006 Report Writing 4 ECTS




YEAR TWO

Students are required to register for ALL compulsory study-units (28 ECTS credits), 28 ECTS credits in the other area and 4 ECTS credits as optional study-units, to a total of 60 ECTS credits.

Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK2101 Foundations of Marketing 4 ECTS (NC)
MRK2102 Creative Thinking for Marketing 4 ECTS
MRK2208 Introduction to Marketing Research 3 ECTS (NC)
MRK2211 Financial Aspects of Marketing 3 ECTS

Recommended Optional Units

CST2121* Intercultural Communication 4 ECTS

*Study-unit CST2121 is limited up to 30 students



Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK2051 Consumer Behaviour 4 ECTS
MRK2206 Business-to-Business Marketing 4 ECTS
MRK2209 Products Management 2 ECTS
MRK2301 Legal Aspects of Marketing 4 ECTS

Recommended Optional Units

ECN2301 Major Economic and Social Issues in Malta 4 ECTS
CST2191* Presentation Techniques 4 ECTS
CST2131** Media, Society and Culture 4 ECTS

*Study-unit CST2191 is limited up to 20 students
**Study-unit CST2131 is limited up to 40 students



YEAR THREE

Students are required to register for ALL compulsory study-units (30 ECTS credits), and 30 ECTS credits in the other area, to a total of 60 ECTS credits.

Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK3061 Integrated Marketing Communications 1 4 ECTS (NC)
MRK3041 International Marketing 4 ECTS
MRK3081 Logistics 4 ECTS
MRK3203 Pricing Methods and Strategies 4 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK3051 Innovation Management and New Product Development 3 ECTS
MRK3071 Distribution Management 4 ECTS
MRK2204 Services Marketing 3 ECTS
MRK3122 Integrated Marketing Communications 2 4 ECTS (NC)




This programme of study is governed by the General Regulations for University Undergraduate Awards, 2004 and by the Bye-Laws for the award of the Bachelor of Commerce and Bachelor of Commerce (Honours) under the auspices of the Faculty of Economics, Management and Accountancy.
 
Last Updated: 29 July 2014
 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.
Calendar
Notices
Semester 1 Time-table 2017/8 - Day Courses
Time-tables for Day Courses for the Academic Year 2017/18 - Semester 1
Semester 1 Time-table 2017/18 - Evening Courses
Time-tables for Evening Courses for the Academic Year 2017/18 - Semester 1
FEMA Day Examination Timetable
Examination time-table for Day Courses - January 2018
FEMA Evening Examination Timetables
Examination time-table for Evening Courses January 2018
JAYE 2017-2018
Gain the Real Business Experience!
Ethics Forms & Guidelines
All students are to fill in these forms and hand in to their respective departmental Secretary. 
 
 

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