University of Malta
 

Programme Description
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University of Malta

Faculty of Economics, Management and Accountancy

Higher Diploma in Marketing and Sales Management
(H.Dip.(Melit.))

(for courses commencing October 2017)

YEAR ONE

Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK1011 Introduction to the Marketing Concepts 6 ECTS
MRK1601 Consumer Buying Behaviour 4 ECTS
MRK1603 Product Development and Product Life-Cycle Strategies 4 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK1001 Digital Marketing: Principles and Strategies 4 ECTS
MRK2016 Practical Finance for Marketing Executives 4 ECTS
MRK2322 Sales Force Management 4 ECTS
MRK2326 Selling Techniques for Sales Professionals 4 ECTS




Requirement for regular progression to Year II: 30 ECTS credits

YEAR TWO

Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK2011 Interactive and Direct Marketing 4 ECTS
MRK2013 Strategic Marketing 4 ECTS
MRK2202 Integrated Services Marketing 4 ECTS
MRK2327 Negotiation Skills for Sales and Marketing 4 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK2001 Marketing Research 6 ECTS
MRK2012 Public Relations and Branding Strategy 4 ECTS
MRK2212 Promotion and Advertising Strategy 4 ECTS




Requirement for regular progression to Year III: 30 ECTS credits

YEAR THREE

Year (This/these unit/s start/s in Semester 1 and continue/s in Semester 2)

Compulsory Units (All students must register for this/these unit/s)

MRK2328 Long Essay 10 ECTS (NC)




Semester 1

Compulsory Units (All students must register for this/these unit/s)

MRK2002 Pricing Strategies 4 ECTS
MRK2003 Digital Marketing: Implementation and Practice 4 ECTS
MRK2329 Digital Marketing Design 4 ECTS




Semester 2

Compulsory Units (All students must register for this/these unit/s)

MRK2004 Distribution Management 4 ECTS
MRK2325 Neuro Linguistic Programming for Selling 4 ECTS




Requirement for successful completion of Year III: 30ECTS credits

Requirement for award of the Higher Diploma in Marketing and Sales Management: 90ECTS credits


This programme of study is governed by the General Regulations for University Undergraduate Awards, 2004 and by the Bye-Laws for the award of Higher Diploma in Marketing and Sales Management under the auspices of the Faculty of Economics, Management and Accountancy.
 
Notes: NC = Non Compensatable
 
Last Updated: 12 October 2017
 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.
Calendar
Notices
Semester 1 Time-table 2017/8 - Day Courses
Time-tables for Day Courses for the Academic Year 2017/18 - Semester 1
Semester 1 Time-table 2017/18 - Evening Courses
Time-tables for Evening Courses for the Academic Year 2017/18 - Semester 1
FEMA Day Examination Timetable
Examination time-table for Day Courses - January 2018
FEMA Evening Examination Timetables
Examination time-table for Evening Courses January 2018
JAYE 2017-2018
Gain the Real Business Experience!
Ethics Forms & Guidelines
All students are to fill in these forms and hand in to their respective departmental Secretary. 
 
 

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