Over the past months, the Facebook pages of the University of Malta have gone through a transformation. They've undergone major restructuring, merging multiple pages and adopting a fresh approach to branding that embraces user-generated content (UGC).
The University of Miami (UM) is harnessing the power of Social Media to connect with local applicants and the wider public. The main goal is to go beyond the traditional methods of communication and share stories about the university life, extraordinary achievements, and events taking place on campus.
Social media, in its truest form, is like a buzzing hive of digital connections, where people come together to socialize, interact, and create a virtual world. But it's more than just a virtual hangout spot. In fact, it has the power to ignite word-of-mouth discussions.
From a marketing perspective, word-of-mouth is the golden ticket that every organisation, regardless of its objectives, craves to harness. It's a potent tool that holds the key to capturing attention and creating a buzz in today's hyperconnected world. So, it comes as no surprise that every organization, driven by both financial and non-financial motives, is on a quest to master the art of utilising social media to its fullest potential.
In view of this context, this course is designed to explore the theoretical framework that drives Facebook's marketing techniques. It uncovers the secrets behind the social media success. Throughout the course, we'll delve into real-life examples that illustrate the theories at play in the realm of social media!
In the second session we dive into the world of practicality, exploring a range of topics from static to video content. Not only will we uncover the good practices, but we'll also unravel the algorithms of Facebook. The course will also delve into the technical aspects and unveil the hidden metrics that can help you truly identify engaging content.
In the last session, we'll dive into the world of sponsoring ads and content boosting. This session will go into depth exploration of the Ads Manager. Real campaigns will be brought to life in class.
Trainer: Dr Mario L Cassar - Deputy Director
Target Audience: Facebook editors working within academic entities.
Duration of Session: 3.5 hours
In the past few months the Facebook pages of the University of Malta have undergone major restructuring. This took place following months of research and advice from social media experts. Multiple pages were merged while others have changed their branding to reflect a more user generated content (UGC) approach.
This wouldn’t have been possible without the support of the majority of the pages’ editors who have responded immediately to our suggestions and adopted the proposed recommendations in a timely manner. Unsurprisingly, this restructuring exercise has significantly improved the engagement on the pages of academic entities. The process that we have initiated a few months ago is constantly being fine-tuned in tandem to changes implemented by Meta. We look forward to sharing more information and knowledge with you. Consequently, we are reaching out to all F/I/C/S Facebook page editors to offer our support.
Are you a Facebook page editor at a F/I/C/S? Do you want to improve engagement on your Facebook page? We are here to help you with increasing your followship and enhancing your online presence.
Why you should consider attending for this course:
We strongly advise that each F/I/C/S register one of its Facebook page editors for this course. Your participation is key.
This upcoming course is for Faculty, Institute, Centre and Schools page editors only. Attendees are expected to be active users of the respective pages and have read the guidelines which are available here.
Trainer: Ms Angela Xuereb - Senior Executive
Target Audience: Members of staff who would like to familiarise themselves with the new UM website and newly recruited members of staff.
Duration of Session: 2 hours
Learning Outcomes:
Workshop Overview:
Trainer: Ms Angela Xuereb - Senior Executive
Target Audience: Members of staff who are currently website administrators
Duration of Session: 1 hour
Other points that will be discussed are the use of the template's responsive pages as opposed to the use of pdfs, the possibility of using slideshows and video, and bad practices which need to be avoided.
Part of the discussion with deal with the news and events section available on the UM website (subsites) generated through the Newspoint new portal system.
Trainers: Dr Emanuel Said, Ms Cynthia Genovese, Mr James Moffett and Mr Mario L Cassar
Target Audience: Administrative and academic members of staff, particularly Course Coordinators and Heads of Departments
Course Duration: 9 hours
Trainer: Dr Emanuel Said - Head & Deputy Dean - Department of Marketing, Faculty of Economics Management & Accountancy
Social Marketing Campaign
Trainers:
Ms Cynthia Genovese - Administration Specialist
Mr James Moffett - Audio-Visual & Graphic Design Coordinator
Video Marketing
Trainer: Dr Mario L Cassar - Deputy Director
Social Media Management Services
Social Media Marketing and Promotions
Social Media Advertising
Targeted Audience
Good practice for creating engaging content
Social Media Insights
