The UM Website Rebranded: familiarisation workshop
Trainer:Ms Angela Xuereb - Senior Executive Target Audience: Members of staff who would like to familiarise themselves with the new UM website and newly recruited members of staff. Duration of Session: 2 hours
Concept: To introduce members of staff to the re-branded UM website and its new structure and features.
Learning Tools: Tablet, smartphone and laptop
Familiarisation session of the new UM website
To obtain a clear picture of the much-needed change
Higher Education websites today
Mindset and strategy
The website structure and design
The staff portal
The current students portal
Searching for content: site search; staff search course search
News and events
Group work and discussion
The UM website: use of the UM brand
Trainer:Ms Angela Xuereb - Senior Executive Target Audience: Members of staff who are currently website administrators Duration of Session: 1 hour
The session will focus on the importance of the UM brand across the UM website and its subsites while highlighting best practices such as:
consistency in format and style
tone of voice
Other points that will be discussed are the use of the template's responsive pages as opposed to the use of pdfs, the possibility of using slideshows and video, and bad practices which need to be avoided.
Part of the discussion with deal with the news and events section available on the UM website (subsites) generated through the Newspoint new portal system.
Marketing Academic Programmes on Social Media Platforms