Introduction to NVivo for Qualitative Data Analysis

Introduction to NVivo for Qualitative Data Analysis

Tutor: Dr Emanuel Said - Dean - Faculty of Economics, Management & Accountancy
Target audience: UM academic staff
Duration: 3 hours   

Workshop overview

Qualitative data analysis can be a very daunting task without the help of any analysis software. NVivo™ is a software application that simplifies qualitative data analysis, supporting text, multimedia, pictures, and PDFs; open-ended surveys from Excel and Survey Monkey among the many more data formats. NVivo™ supports a range of inductive and deductive methods for qualitative data analysis such as thematic and content analysis, within and cross-case analysis and many more. The workshop covers the key steps involved in qualitative data analysis using QSR NVivo™ starting with data types and the creation of an NVivo™ project, the uploading of data, data coding, code categorizations, query building and interpretation of output from queries. No prerequisite knowledge of NVivo™ is required.

This is a bring-your-laptop workshop. The software can be downloaded for a 14-day trial period from A student licence can be purchased from IT Services

Learning outcomes

By the end of this workshop, participants should be able to understand:

  •  locate the diverse features and capabilities of NVivo™ Qualitative Data Analysis Software (CAQDAS)
  • understand the nature of the different data types that call for qualitative analysis and how NVivo™ can help in this process
  • undertake coding on text data using NVivo™ to create a structure of nodes
  • keep memos and a journal during NVivo™ work
  • build and conduct queries using NVivo™’s query generating capabilities
  • understand the output of NVivo™ queries
  • construct models from coded data
  • create other forms of data analysis output such as word clouds and cluster analysis
  • understand the limitations of NVivo™ software as well as the precautions analysts need to adopt during the use of NVivo™