| CODE | CIS5204 | ||||||||||||||||
| TITLE | e-Business Systems | ||||||||||||||||
| UM LEVEL | 05 - Postgraduate Modular Diploma or Degree Course | ||||||||||||||||
| MQF LEVEL | 7 | ||||||||||||||||
| ECTS CREDITS | 5 | ||||||||||||||||
| DEPARTMENT | Computer Information Systems | ||||||||||||||||
| DESCRIPTION | The first section of the study-unit illustrates the various aspects of e-business within the perspective of a business strategy in the electronic age. Issues such the the value chain, Supply Chain Management (SCM) and Customer Relationship Management (CRM) in organisational models will be treated. This will be extended by discussing e-business models within the diverse business strategies that may be applied to organisations. Models such as Business-to-Business (B2B), Business-to-Consumer (B2C) and others will be reviewed within the context of 'virtual' business and traditional 'brick and mortar' organisations. This will entail an in-depth discussion of legal and societal issues, together with security aspects. The unit will also cover the evaluation and selection of Web-based technologies for the development of e-business systems. Different payment systems, aspects of web design, Web development tools and programming languages and project management as applied to the web-development environment will be discussed. The use and affliation to search engines and various portals will be explored. Participants to the course will also be exposed to the concepts of online communities and special interest groups and how these may be employed within an e-business environment. Study-unit Aims: By the end of the study-unit, students will be provided with a thorough overview of the advanced aspects of e-business and apply them to real-life situations. Students will also be able to appreciate the relevance of the various e-business environments that permeate modern society. Invite experts from the ICT industry to illustrate actual systems used by their organization and inform students about practical related issues Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Understand procedures for developing a e-business strategy; - Appreciate the main environmental issues affecting e-business; - Understand the various software/web-based tools available to set up a workable e-business environment and the criteria that may be used to select the appropriate tools for a specific job; - Be aware of the relevance of the rapid change tht affects the (e) business environment in today's society; - Make reflection and self-assessment of their phase of study. 2. Skills: By the end of the study-unit the student will be able to: - Create a generic e-business strategy; - Be able to identify the tools required to create an e-business environment in an organisation and create a workable setup; - Identify potential pitfalls/difficulties that may be faced by managers during the planning and and implementation of an e- business environment in an organisation and provide ways to the key stakeholders to overcome successfully these difficulties. Main Text/s and any supplementary readings: MAIN TEXT e-Business and e-commerce Management: Strategy, Implementation and Practice (4th ed.) (2009), by Dave Chaffey. Prentice Hall. ISBN -10 0273719602 ISBN -13 978 0273719601 SUPPLEMENTARY TEXT e-Business, International Edition (International Student Edition) (2009), by Gary Schneider. South Western College. ISBN - 10 032478807X ISBN - 13 978 0324788075 A number of academic and most cited papers are to be followed by students. |
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| STUDY-UNIT TYPE | Lecture and Independent Study | ||||||||||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Lalit Garg |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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