Browsing by Author Berthon, Pierre
Showing results 1 to 12 of 12
| Issue Date | Title | Author(s) |
| 2007 | Branding and diversity : the role of brand personality in positioning business schools | Caruana, Albert; Pitt, Leyland; Berthon, Pierre; Berthon, Jean-Paul |
| 2009 | Differentiation and silver medal winner effects | Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre; Page, Michael |
| 1999 | Excellence-market orientation link : some consequences for service firms | Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre |
| 2006 | Global alliance networks : a comparison of biotech SMEs in Sweden and Australia | van der Merwe, Rian; Berthon, Pierre; Salehi-Sangari, Esmail; Caruana, Albert; Pitt, Leyland F. |
| 2015 | The impact of country connectedness and cultural values on the equity of a country’s workforce : a cross-country investigation | DesAutels, Philip; Berthon, Pierre; Caruana, Albert; Pitt, Leyland F. |
| 2003 | Industrial marketing and the internet : framework for assessing communication strategies | Krepapa, Areti; Berthon, Pierre; Pitt, Leyland F.; Caruana, Albert |
| 1996 | Market orientation and business performance : some European evidence | Pitt, Leyland F.; Caruana, Albert; Berthon, Pierre |
| 2009 | Online communication of brand personality | Ankomah Opoku, Robert; Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre; Wahlstrom, Asa; Nel, Deon |
| 2007 | Psychometric properties of the brand personality scale : evidence from a business school | Caruana, Albert; Berthon, Pierre; Pitt, Leyland F.; Berthon, Jean-Paul |
| 2000 | Service quality and satisfaction - the moderating role of value | Caruana, Albert; Money, Arthur H.; Berthon, Pierre |
| 1997 | Some effects of service reliability on corporate performance | Pitt, Leyland; Berthon, Pierre; Robson, Matthew; Caruana, Albert; Ewing, Michael J. |
| 2005 | The state of theory in three premier advertising journals : a research note | Pitt, Leyland F.; Berthon, Pierre; Caruana, Albert; Berthon, Jean-Paul |
