Browsing by Author Kalieva, O. M.
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
2019 | Marketing management in urban passenger transportation innovations | Kalieva, O. M.; Karelin, N. V. |
2018 | Marketing management of the territory in the aspect of the regional brand formation | Bondarenko, Viktoria Andreevna; Kalieva, O. M.; Pisareva, E. V. |
2018 | The role of marketing environment and target audiences in the process of territory brand formation | Kalieva, O. M.; Ivanchenko, Olyesia Valerievna; Mirgorodskaya, Olga Nikolaevna |
2019 | Target group segmentation in the virtual space as a tool for defining the concept of a territory brand | Zhuk, M. A.; Kalieva, O. M. |