Browsing by Author Caruana, Albert

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Issue DateTitleAuthor(s)
1995-12Advertising : the right to chooseCaruana, Albert
2017An alternative conceptualization of the self-reference criterion : an abstractMills, Adam; Caruana, Albert; Robson, Karen; Pitt, Leyland
2001Anomia and deviant behaviour in marketing : some preliminary evidenceCaruana, Albert; Ramaseshan, Balasubramanian; Ewing, Michael T.
2001Anomia and fraudulent behavior by retail customers : a study among employeesCaruana, Albert; Ramaseshan, Balasubramanian; Ewing, Michael T.
1996Are Maltese firms market oriented, and does it matter?Caruana, Albert; Ferry, Moira
1995Are there excellent service firms, and do they perform well?Caruana, Albert; Pitt, Leyland F.; Morris, Michael H.
1999An assessment of the dimensions and the stability of items in the MARKOR scaleCaruana, Albert
2000Assessment of the three-column format SERVQUAL : an experimental approachCaruana, Albert; Ewing, Michael T.; Ramaseshan, Balasubramanian
1997The attitude towards advertising by medical practitioners and the general public : some evidence from MaltaCaruana, Albert; Carey, Claire
2021Attracting international student applications to a university website : the role of story-based content and gender in improving stickinessCassar, Mario; Caruana, Albert
1994-11The brand manager systemCaruana, Albert
2006Brand personality : a basis for positioningCaruana, Albert
2007Branding and diversity : the role of brand personality in positioning business schoolsCaruana, Albert; Pitt, Leyland; Berthon, Pierre; Berthon, Jean-Paul
2003Children’s perception of their influence over purchases : the role of parental communication patternsCaruana, Albert; Vassallo, Rosella
2020Choosing among alternative new product development projects : the role of heuristicsWest, Douglas C.; Acar, Oguz A.; Caruana, Albert
2005CommentsFord, John; Stern, Barbara; Caruana, Albert
1995-03Communicating through the service environmentCaruana, Albert
1999Communicating with the cohort : exploring generation X Asia's attitudes towards advertisingEwing, Michael T.; Caruana, Albert
1995-06Companies selling to companiesCaruana, Albert
2016Comparative and lexical analysis of wine tourism websites in five different regionsCassar, Mario L.; Vella, Joseph P.; Caruana, Albert