Browsing by Author Cassar, Mario L.
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2021 | Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness | Cassar, Mario L.; Caruana, Albert |
| 2016 | Comparative and lexical analysis of wine tourism websites in five different regions | Cassar, Mario L.; Vella, Joseph P.; Caruana, Albert |
| 2019 | The effect of narrative believability on persuasiveness and purchase intention : an abstract | Cassar, Mario L.; Caruana, Albert; Konietzny, Jirka; Chohan, Raeesah |
| 2021 | Facts or story? The impact of website content on narrative believability and purchase intention | Cassar, Mario L.; Caruana, Albert; Konietzny, Jirka |
| 2018 | Fun and fair, and I don’t care : the role of enjoyment, fairness and subjective norms on online gambling intentions | Konietzny, Jirka; Caruana, Albert; Cassar, Mario L. |
| 2018 | Positioning narratives of wine tourism websites : a lexical analysis across two different regions | Cassar, Mario L.; Caruana, Albert; Konietzny, Jirka |
| 2018 | Positioning of wine tourism websites across different country winescapes : a lexical analyses and implications | Cassar, Mario L.; Caruana, Albert; Vella, Joseph M. |
| 2020 | The relevance of UTAUT and UTAUT 2 to online gambling intentions : an abstract | Konietzny, Jirka; Caruana, Albert; Cassar, Mario L.; Vella, Joseph M. |
| 2018 | Self-affirmation of narcissists on social media : a study proposing a new method of categorization on Facebook ads | Cassar, Mario L.; Dabirian, Amir; Diba, Hoda; Konietzny, Jirka |
| 2018 | The taste of ageing, a 26-year analysis of publications in the international journal of wine business research : an abstract | Rizk, Aya; Konietzny, Jirka; Cassar, Mario L.; Wong, Richard; Wallström, Åsa; Vella, Joseph M. |
| 2020 | Wine and satisfaction with fine dining restaurants : an analysis of tourist experiences from user generated content on TripAdvisor | Cassar, Mario L.; Caruana, Albert; Konietzny, Jirka |
