Browsing by Author Kalieva, O. M.
Showing results 1 to 4 of 4
|2019||Marketing management in urban passenger transportation innovations||Kalieva, O. M.; Karelin, N. V.|
|2018||Marketing management of the territory in the aspect of the regional brand formation||Bondarenko, Viktoria Andreevna; Kalieva, O. M.; Pisareva, E. V.|
|2018||The role of marketing environment and target audiences in the process of territory brand formation||Kalieva, O. M.; Ivanchenko, Olyesia Valerievna; Mirgorodskaya, Olga Nikolaevna|
|2019||Target group segmentation in the virtual space as a tool for defining the concept of a territory brand||Zhuk, M. A.; Kalieva, O. M.|