Browsing by Author Wilson, Hugh N.
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
2015 | How organisations generate and use customer insight | Said, Emanuel; McDonald, Emma K.; Wilson, Hugh N.; Marcos, Javier |
2012 | How organizations create value from their use of outsourced market research information | Said, Emanuel; Macdonald, Emma K.; Wilson, Hugh N. |
2014 | How organizations translate customer insight into marketing action | Said, Emanuel; Macdonald, Emma K.; Wilson, Hugh N. |