Browsing by Subject Advertising -- Malta

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Showing results 1 to 62 of 62
Issue DateTitleAuthor(s)
2004Advertising : theory vs the reality of work practices : an investigation into advertising work practices in MaltaDemanuele, Reuben (2004)
1996Advertising agencies in Malta : are they satisfying the demands of local advertisers?Jaccarini, Rachel (1996)
2013Advertising in the interwar period of Malta in newspapers with a specialization on the 'Daily Malta chronicle 'Rhys James Parsons
2018Advertising likeability and purchase intention : an experimental investigation using a transformational and an informational advertisementSpiteri, Nicola
1999Adverts : a mirror image of Maltese societyPiscopo, Rosalie (1999)
1997The attitude towards advertising by medical practitioners and the general public : some evidence from MaltaCaruana, Albert; Carey, Claire
2018Attributes to attitudes : the influence of i-gaming advertising parameters onto behavioural responsesXuereb, Rica
2022A billboard campaign to generate curiosity in a plant-based diet : a Maltese cuisine perspectiveZammit, Martina (2022)
2017The brand identity of the University of Malta : assessment and developmentDeguara, Ayrton
2012"Can you spot the brands?" : the effect of product placement on the recall and recognition of the local audiencePandolfino, Kristina
2010Citizen or consumer? : advertisements and their effect on youth identity in MaltaGrima, Josianne (2010)
2021Color and hierarchy as influencers in visual communication and editorial designPistininzi, Christal (2021)
2010The contribution of a logo to the visibility of a company, with particular reference to Maltese companiesVella, Paul Andrew (2010)
2000The contribution of packaging to brandingCachia Zammit, Faye (2000)
2021COVID-19 and hotels in Malta : exploring the impacts on advertising strategiesCamilleri, Thomas (2021)
2020Creating an appealing audiovisual advert through the art of stop motion animationKaehler, Lisa Marie
2004Cruise liner passengers in Malta : an assessment of their disconfirmation, satisfaction and intentionCaruana Dingli, Isabelle (2004)
2006The effect of advertising on the take up and use of credit cards concerning three different age groups in the Maltese IslandsCaruana, Lorraine (2006)
2018The effect of different advertising appeals on consumers’ attitudes : a study among University studentsLundquist, Rebecka
2008The effect of incentive schemes and suggestion schemes on the profitability of selected Maltese food and beverage manufacturing firmsZahra, Anita (2008)
2014Effects of advert language on brand perceptionAkhtarkhavari, Samra
2020The effects of celebrity endorsement and influencer marketing : a study among University of Malta studentsBonello, Lloyd John Philip
2020The effects of celebrity endorsements on consumer buyer behaviourGalea, Miguel
2016The era of the digital society : is there still scope for traditional marketing?Micallef, George
2004Evaluating public relations programmes : two case studiesFabri, Angela (2004)
2013Evaluating the promotional campaign of Vodafone's student plan when promoting to University of Malta studentsConnell, Jurgen
2021An exploration of form in a print publication : the value of design and form in niche consumer market magazinesCaruana, Benjamin (2021)
2016Exploring influential factors on creative advertising : gaining insight from a practitioner’s point of viewBriffa, Stephanie
2018Exploring the influence of the creative environment on advertising creativity in the context of Maltese companiesGrechna, Maryna
2020Factors affecting advert credibility and visit intention of restaurants in the social media environmentFenech, Leah (2020)
2004Factors that influence choice of tertiary education institutions in MaltaCassar, Caroline (2004)
2008The geography of advertisments in Maltese property-marketMifsud, Maria Cristina (2008)
1998How tourists perceive Malta and its advertisingAzzopardi, Vanessa (1998)
1999Il significato associativo nella lingua della pubblicitaCurmi, Kurt (1999); Farrugia, Gordon (1999)
1995Images and language of advertising : tapping into the decoder of local bank advertsGove', Carmen (1995)
2001The impact of information and communication technology on industryVella, Victor (2001)
2018The impact of the Maltese gambling advertising on the buying behaviour of habitual gamblersCaruana, Justine
2009Implementing marketing in an evolving context : some reflections and implications for firms in MaltaCaruana, Albert
2018The influence of personality on recruitment advertising effectivenessFenech, Mandy
2015An investigation of the effect of advert style on brand perceptions in the local fashion industryAbdilla, Christina
1988Is there a place for improvements in the sphere of marketing in tourism in Malta?Cuschieri, Claude Gerard (1988)
2023The legality of online sex advertisements : a critical assessmentRega, Giusy (2023)
1997Marketing and the marketing planZammit, Gianni (1997)
2004Measuring corporate reputation : an airline case studyDe Cesare, Jamie (2004); Gauci, Stephen (2004)
2019The Mediterranean imaginary in advertising in Malta in the 21st centuryBriffa, Frankie
2004The medium and the message : what do children's tv ads say about gender portrayal?Buttigieg, Daniela (2004)
2019The mediums of advertising and sponsorships in Maltese banks: an analysis of customer perceptionsAzzopardi, Miriana (2019)
2015Mobile marketing : a study of growing trends and how to influence thoughts and change behavioursMaher-Crawford, Dee
2005Music in radio advertisingBudyanskaya, Yulia (2005)
2017The operation of Maltese TV stations : a critical appraisalCauchi, Chris
2004Planning and production of two public service announcements : for the discouragement drinking and drivingSpiteri, Shirley (2004)
2013Power to the audience? : a study on the effects of divergence and relevance on the intention to interact with advertsBartolo, Tiziana (2013)
1997Reaching out and touching : the role of the planner in the advertising scenarioGrech, Alexea (1997)
2002The regulation of advertising of goods in Maltese consumer-related legislation.Bezzina, Theresienne
2005The role of advertising in influencing alcoholic beverage consumption in MaltaCamenzuli, Kristian (2005)
2008Sex differences towards sexual appeals in advertising : an experimental study of how the use of sexual appeals in advertising influences attitudes and memoryFarrugia, Sarah Jane (2008)
2020Social media and advertising : the shifting dynamics of gender roles from a sociological perspectiveMagro, Martina
2005Strike a pose! : a female gender representation in print advertisingEllul Sullivan, Anna (2005)
1997Television direct marketing : a new selling strategy : its impact on the Maltese marketTua, Helena (1997)
2018What type of advertisement instigates the intention to buy amongst University of Malta students? : a case study on KitKatFenech, Jonathan
2010Young people's reactions to the idealized lifestyle portrayed in advertisingBonavia, Eliza (2010)
1993Youth, booze and commercials : an expose of current drinking trends amongst Malta's youths, and why they are soMicallef Decesare, Gunther (1993)