Issue Date | Title | Author(s) |
2004 | Advertising : theory vs the reality of work practices : an investigation into advertising work practices in Malta | Demanuele, Reuben (2004) |
1996 | Advertising agencies in Malta : are they satisfying the demands of local advertisers? | Jaccarini, Rachel (1996) |
2013 | Advertising in the interwar period of Malta in newspapers with a specialization on the 'Daily Malta chronicle ' | Rhys James Parsons |
2018 | Advertising likeability and purchase intention : an experimental investigation using a transformational and an informational advertisement | Spiteri, Nicola |
1999 | Adverts : a mirror image of Maltese society | Piscopo, Rosalie (1999) |
1997 | The attitude towards advertising by medical practitioners and the general public : some evidence from Malta | Caruana, Albert; Carey, Claire |
2018 | Attributes to attitudes : the influence of i-gaming advertising parameters onto behavioural responses | Xuereb, Rica |
2022 | A billboard campaign to generate curiosity in a plant-based diet : a Maltese cuisine perspective | Zammit, Martina (2022) |
2017 | The brand identity of the University of Malta : assessment and development | Deguara, Ayrton |
2012 | "Can you spot the brands?" : the effect of product placement on the recall and recognition of the local audience | Pandolfino, Kristina |
2010 | Citizen or consumer? : advertisements and their effect on youth identity in Malta | Grima, Josianne (2010) |
2021 | Color and hierarchy as influencers in visual communication and editorial design | Pistininzi, Christal (2021) |
2010 | The contribution of a logo to the visibility of a company, with particular reference to Maltese companies | Vella, Paul Andrew (2010) |
2000 | The contribution of packaging to branding | Cachia Zammit, Faye (2000) |
2021 | COVID-19 and hotels in Malta : exploring the impacts on advertising strategies | Camilleri, Thomas (2021) |
2020 | Creating an appealing audiovisual advert through the art of stop motion animation | Kaehler, Lisa Marie |
2004 | Cruise liner passengers in Malta : an assessment of their disconfirmation, satisfaction and intention | Caruana Dingli, Isabelle (2004) |
2006 | The effect of advertising on the take up and use of credit cards concerning three different age groups in the Maltese Islands | Caruana, Lorraine (2006) |
2018 | The effect of different advertising appeals on consumers’ attitudes : a study among University students | Lundquist, Rebecka |
2008 | The effect of incentive schemes and suggestion schemes on the profitability of selected Maltese food and beverage manufacturing firms | Zahra, Anita (2008) |
2014 | Effects of advert language on brand perception | Akhtarkhavari, Samra |
2020 | The effects of celebrity endorsement and influencer marketing : a study among University of Malta students | Bonello, Lloyd John Philip |
2020 | The effects of celebrity endorsements on consumer buyer behaviour | Galea, Miguel |
2016 | The era of the digital society : is there still scope for traditional marketing? | Micallef, George |
2004 | Evaluating public relations programmes : two case studies | Fabri, Angela (2004) |
2013 | Evaluating the promotional campaign of Vodafone's student plan when promoting to University of Malta students | Connell, Jurgen |
2021 | An exploration of form in a print publication : the value of design and form in niche consumer market magazines | Caruana, Benjamin (2021) |
2016 | Exploring influential factors on creative advertising : gaining insight from a practitioner’s point of view | Briffa, Stephanie |
2018 | Exploring the influence of the creative environment on advertising creativity in the context of Maltese companies | Grechna, Maryna |
2020 | Factors affecting advert credibility and visit intention of restaurants in the social media environment | Fenech, Leah (2020) |
2004 | Factors that influence choice of tertiary education institutions in Malta | Cassar, Caroline (2004) |
2008 | The geography of advertisments in Maltese property-market | Mifsud, Maria Cristina (2008) |
1998 | How tourists perceive Malta and its advertising | Azzopardi, Vanessa (1998) |
1999 | Il significato associativo nella lingua della pubblicita | Curmi, Kurt (1999); Farrugia, Gordon (1999) |
1995 | Images and language of advertising : tapping into the decoder of local bank adverts | Gove', Carmen (1995) |
2001 | The impact of information and communication technology on industry | Vella, Victor (2001) |
2018 | The impact of the Maltese gambling advertising on the buying behaviour of habitual gamblers | Caruana, Justine |
2009 | Implementing marketing in an evolving context : some reflections and implications for firms in Malta | Caruana, Albert |
2018 | The influence of personality on recruitment advertising effectiveness | Fenech, Mandy |
2015 | An investigation of the effect of advert style on brand perceptions in the local fashion industry | Abdilla, Christina |
1988 | Is there a place for improvements in the sphere of marketing in tourism in Malta? | Cuschieri, Claude Gerard (1988) |
2023 | The legality of online sex advertisements : a critical assessment | Rega, Giusy (2023) |
1997 | Marketing and the marketing plan | Zammit, Gianni (1997) |
2004 | Measuring corporate reputation : an airline case study | De Cesare, Jamie (2004); Gauci, Stephen (2004) |
2019 | The Mediterranean imaginary in advertising in Malta in the 21st century | Briffa, Frankie |
2004 | The medium and the message : what do children's tv ads say about gender portrayal? | Buttigieg, Daniela (2004) |
2019 | The mediums of advertising and sponsorships in Maltese banks: an analysis of customer perceptions | Azzopardi, Miriana (2019) |
2015 | Mobile marketing : a study of growing trends and how to influence thoughts and change behaviours | Maher-Crawford, Dee |
2005 | Music in radio advertising | Budyanskaya, Yulia (2005) |
2017 | The operation of Maltese TV stations : a critical appraisal | Cauchi, Chris |
2004 | Planning and production of two public service announcements : for the discouragement drinking and driving | Spiteri, Shirley (2004) |
2013 | Power to the audience? : a study on the effects of divergence and relevance on the intention to interact with adverts | Bartolo, Tiziana (2013) |
1997 | Reaching out and touching : the role of the planner in the advertising scenario | Grech, Alexea (1997) |
2002 | The regulation of advertising of goods in Maltese consumer-related legislation. | Bezzina, Theresienne |
2005 | The role of advertising in influencing alcoholic beverage consumption in Malta | Camenzuli, Kristian (2005) |
2008 | Sex differences towards sexual appeals in advertising : an experimental study of how the use of sexual appeals in advertising influences attitudes and memory | Farrugia, Sarah Jane (2008) |
2020 | Social media and advertising : the shifting dynamics of gender roles from a sociological perspective | Magro, Martina |
2005 | Strike a pose! : a female gender representation in print advertising | Ellul Sullivan, Anna (2005) |
1997 | Television direct marketing : a new selling strategy : its impact on the Maltese market | Tua, Helena (1997) |
2018 | What type of advertisement instigates the intention to buy amongst University of Malta students? : a case study on KitKat | Fenech, Jonathan |
2010 | Young people's reactions to the idealized lifestyle portrayed in advertising | Bonavia, Eliza (2010) |
1993 | Youth, booze and commercials : an expose of current drinking trends amongst Malta's youths, and why they are so | Micallef Decesare, Gunther (1993) |