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Browsing by Subject Advertising -- Psychological aspects
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Showing results 1 to 7 of 7
Issue Date
Title
Author(s)
2015
Consumers economic behavior and emotions : the case of iPhone 6 in neuromarketing
Chavaglia Neto, José
;
Filipe, José António
2005
The ego-ideal complex : does the subject identify with the objective correlatives found in adverts?
Mifsud, Catherine (2005)
2018
Emotional appeals in advertising : how humour is used for promotional purposes
Micallef, Stephanie
2016
Emotional influence in car advertisements on consumer behaviour
Mizzi, Rebeka
2014
How do consumers' reactions differ between video and printed advertisements, specifically in the automotive industry?
Farrugia, Bertram
2016
The impact of guerrilla marketing on consumer behaviour
Muscat, Aimee
2018
The impact of shock advertising on brand image : study among University students : how does shock advertising affect the students’ attitude towards United Colors of Benetton?
Borg, Jean Paul