Browsing by Subject Advertising

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Issue DateTitleAuthor(s)
2014The effectiveness of guerrilla marketingRomana da Costa, Catia Virginia
2014The effects of guerilla marketing on brand awarenessMifsud, Michelle
2014The effects of guerrilla marketing on brand awarenessMifsud, Michelle
2019Evaluating different e-commerce websites to investigate the effect of online adverts on usabilityVella, Matthew
2001-10-04Evolving role of technology in communication mediaCaruana, Albert
2015Examining the effect of introducing YouTube© as a promotional communications approach in the cosmetics industryCuschieri, Shirley
2017An exploration of how visual communication is utilised within the fashion industry and its effects on societyButtigieg, Chantelle
2016‘Fix wisely’ : poster design using parody for a campaign about restorationSpiteri, Pascale
2006Gender differences in advertising information processing : an empirical test of item-specific/relational processing dichotomyZhil'tsova, Maria (2006)
2013An H.264/AVC and H.264/MVC extension for depth map compressionHili, Maverick (2013)
2008How are advertising agencies within the European Union preparing for when demographic developments lead our society to a 'grey society'?Spiteri, Roderick (2008)
2014How do consumers’ reactions differ between video and printed advertisements, specifically in the automotive industry?Farrugia, Bertram
2000How do pictures represent - iconic or symbolic? : an inquiry into advertising rhetoricCini, Christopher (2000)
2008Humour in advertising : the effect of humour on attitude towards the advert, the brand and intention to buyDarmanin Demajo, Lisa (2008)
2015The importance of adverts effectiveness in social media marketingCaruana, Brenda Grace
2019The influence of celebrity endorsers in banner advertisements on visual attention and product evaluations : an eye-tracking studyCamilleri, Jacob (2019)
2018The influence of customer retention time on slogan recall and recognition : an empirical studySilveira, Paulo Duarte; Galvao, Susana; Bogas, Paulo
2011Innovation in advertising : the key to success?Cassola, Aida Maria (2011)
2017Integrated marketing communicationsCamilleri, Mark Anthony
2010Location based mobile advertisingSammut, Matthew (2010)