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Showing results 21 to 40 of 66
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Issue Date
Title
Author(s)
2014
The effectiveness of guerrilla marketing
Romana da Costa, Catia Virginia
2014
The effects of guerilla marketing on brand awareness
Mifsud, Michelle
2014
The effects of guerrilla marketing on brand awareness
Mifsud, Michelle
2019
Evaluating different e-commerce websites to investigate the effect of online adverts on usability
Vella, Matthew
2001-10-04
Evolving role of technology in communication media
Caruana, Albert
2015
Examining the effect of introducing YouTube© as a promotional communications approach in the cosmetics industry
Cuschieri, Shirley
2017
An exploration of how visual communication is utilised within the fashion industry and its effects on society
Buttigieg, Chantelle
2016
‘Fix wisely’ : poster design using parody for a campaign about restoration
Spiteri, Pascale
2006
Gender differences in advertising information processing : an empirical test of item-specific/relational processing dichotomy
Zhil'tsova, Maria (2006)
2013
An H.264/AVC and H.264/MVC extension for depth map compression
Hili, Maverick (2013)
2008
How are advertising agencies within the European Union preparing for when demographic developments lead our society to a 'grey society'?
Spiteri, Roderick (2008)
2014
How do consumers’ reactions differ between video and printed advertisements, specifically in the automotive industry?
Farrugia, Bertram
2000
How do pictures represent - iconic or symbolic? : an inquiry into advertising rhetoric
Cini, Christopher (2000)
2008
Humour in advertising : the effect of humour on attitude towards the advert, the brand and intention to buy
Darmanin Demajo, Lisa (2008)
2015
The importance of adverts effectiveness in social media marketing
Caruana, Brenda Grace
2019
The influence of celebrity endorsers in banner advertisements on visual attention and product evaluations : an eye-tracking study
Camilleri, Jacob (2019)
2018
The influence of customer retention time on slogan recall and recognition : an empirical study
Silveira, Paulo Duarte
;
Galvao, Susana
;
Bogas, Paulo
2011
Innovation in advertising : the key to success?
Cassola, Aida Maria (2011)
2017
Integrated marketing communications
Camilleri, Mark Anthony
2010
Location based mobile advertising
Sammut, Matthew (2010)