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Browsing by Subject Advertising
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Showing results 14 to 33 of 66
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Issue Date
Title
Author(s)
2006
Decoding advertisements, where text meets reader : a qualitative analysis of the process of meaning making in closed and open advertisements
Ilieva, Kremena (2006)
2022
Designing a modern, functional serif typeface inspired by art deco for advertising
Bugeja, Christian (2022)
2021
Dictating the Market
Ribeiro, Antónia
;
Cassar, Mario
2015
Digital marketing : a study on Facebook usage by automotive brands
Farrugia, Meridith
2015
The effect of attitude toward advertising and blog scepticism on innovativeness and exploratory purchasing behaviour : a study on wines
Hall, Daniel
;
Caruana, Albert
;
Vella, Joseph M.
2020
The effect of celebrity endorsement on brand reputation : a case study
Soleimani, Mohammadhossein
;
Safarpour, Mahdokht
;
Tahmasebi, Javad
;
Mirmahdi Komejani, Seyed Mohammad
2005
The effect of selected marketing mix elements on brand awareness & associations
Scicluna, Lara (2005)
2014
The effectiveness of guerrilla marketing
Romana da Costa, Catia Virginia
2014
The effects of guerilla marketing on brand awareness
Mifsud, Michelle
2014
The effects of guerrilla marketing on brand awareness
Mifsud, Michelle
2019
Evaluating different e-commerce websites to investigate the effect of online adverts on usability
Vella, Matthew
2001-10-04
Evolving role of technology in communication media
Caruana, Albert
2015
Examining the effect of introducing YouTube© as a promotional communications approach in the cosmetics industry
Cuschieri, Shirley
2017
An exploration of how visual communication is utilised within the fashion industry and its effects on society
Buttigieg, Chantelle
2016
‘Fix wisely’ : poster design using parody for a campaign about restoration
Spiteri, Pascale
2006
Gender differences in advertising information processing : an empirical test of item-specific/relational processing dichotomy
Zhil'tsova, Maria (2006)
2013
An H.264/AVC and H.264/MVC extension for depth map compression
Hili, Maverick (2013)
2008
How are advertising agencies within the European Union preparing for when demographic developments lead our society to a 'grey society'?
Spiteri, Roderick (2008)
2014
How do consumers’ reactions differ between video and printed advertisements, specifically in the automotive industry?
Farrugia, Bertram
2000
How do pictures represent - iconic or symbolic? : an inquiry into advertising rhetoric
Cini, Christopher (2000)