Browsing by Subject Advertising

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Showing results 14 to 33 of 66 < previous   next >
Issue DateTitleAuthor(s)
2006Decoding advertisements, where text meets reader : a qualitative analysis of the process of meaning making in closed and open advertisementsIlieva, Kremena (2006)
2022Designing a modern, functional serif typeface inspired by art deco for advertisingBugeja, Christian (2022)
2021Dictating the MarketRibeiro, Antónia; Cassar, Mario
2015Digital marketing : a study on Facebook usage by automotive brandsFarrugia, Meridith
2015The effect of attitude toward advertising and blog scepticism on innovativeness and exploratory purchasing behaviour : a study on winesHall, Daniel; Caruana, Albert; Vella, Joseph M.
2020The effect of celebrity endorsement on brand reputation : a case studySoleimani, Mohammadhossein; Safarpour, Mahdokht; Tahmasebi, Javad; Mirmahdi Komejani, Seyed Mohammad
2005The effect of selected marketing mix elements on brand awareness & associationsScicluna, Lara (2005)
2014The effectiveness of guerrilla marketingRomana da Costa, Catia Virginia
2014The effects of guerilla marketing on brand awarenessMifsud, Michelle
2014The effects of guerrilla marketing on brand awarenessMifsud, Michelle
2019Evaluating different e-commerce websites to investigate the effect of online adverts on usabilityVella, Matthew
2001-10-04Evolving role of technology in communication mediaCaruana, Albert
2015Examining the effect of introducing YouTube© as a promotional communications approach in the cosmetics industryCuschieri, Shirley
2017An exploration of how visual communication is utilised within the fashion industry and its effects on societyButtigieg, Chantelle
2016‘Fix wisely’ : poster design using parody for a campaign about restorationSpiteri, Pascale
2006Gender differences in advertising information processing : an empirical test of item-specific/relational processing dichotomyZhil'tsova, Maria (2006)
2013An H.264/AVC and H.264/MVC extension for depth map compressionHili, Maverick (2013)
2008How are advertising agencies within the European Union preparing for when demographic developments lead our society to a 'grey society'?Spiteri, Roderick (2008)
2014How do consumers’ reactions differ between video and printed advertisements, specifically in the automotive industry?Farrugia, Bertram
2000How do pictures represent - iconic or symbolic? : an inquiry into advertising rhetoricCini, Christopher (2000)