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Issue Date	Title	Author(s)
2010	Location based mobile advertising	Sammut, Matthew (2010)
2021	Maltese consumer perception of Bond brands made more attainable over time : a study of product placement within the James Bond franchise	Finn, Hannah (2021)
1999	Marketing in the age of the consumer	Caruana, Albert
2011	Measuring the effectiveness of advertising mediums : a case study of the telecommunications industry promotions in Malta	Ciantar, Charlene
2007	Media technology and advertising : running head : relationship media technology and advertising	Zrinzo, Suzannah (2007)
2015	The need to promote academic libraries : comparing the University of Glasgow Library and the University of Malta Library’s marketing strategies	Scicluna, Ryan
1993	The occupational role of women in television advertisements	Gatt, Carmen (1993)
2015	The perception of movie trailers through consumer neurosciences techniques	Zarb, Luke
2001-04-26	Position or perish	Caruana, Albert
2008	Practitioner and customer views of advertising creativity : same concept, different meaning?	West, Douglas C.; Kover, Arthur J.; Caruana, Albert
2007	Psychometric properties of the schlinger Viewer Response Profile (VRP) : evidence from a large sample	Strasheim, Arien; Caruana, Albert; Pitt, Leyland F.
1995	Putting a sales promotion together	Caruana, Albert
2015	The re-invention of myth in sports-related advertising : the use of the Greek epic hero characteristics for emotional branding enhancement	Gregory, Kimberly
2004	The relationship between adult playfulness and viewers’ response to advert execution : an initial exploration	Caruana, Albert; Vella, Joseph M.
2018	A semiotic analysis of print beauty advertisements	Gilford, Denise
2004	Sex sells : myth or reality : an investigation into the use of sexually charged messages in advertising	Saliba, Kevin (2004)
2008	Shock in relation to fear and information appeals	Decesare, Krista (2008)
2009	Targeted advertisement through website user profiling	Grixti, Lincoln (2009)
2021	A taxonomy of online marketing methods	Hajarian, M.; Camilleri, Mark Anthony; Diaz, P.; Aedo, I.
1997	Television advertising language : images, music & text in alcohol commercials	Farrugia, Christopher (1997)

Showing results 40 to 59 of 66 < previous next >