OAR@UM: Browsing OAR@UM

Browsing by Subject Advertising

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:

Showing results 54 to 66 of 66 < previous

Issue Date	Title	Author(s)
2018	A semiotic analysis of print beauty advertisements	Gilford, Denise
2004	Sex sells : myth or reality : an investigation into the use of sexually charged messages in advertising	Saliba, Kevin (2004)
2008	Shock in relation to fear and information appeals	Decesare, Krista (2008)
2009	Targeted advertisement through website user profiling	Grixti, Lincoln (2009)
2021	A taxonomy of online marketing methods	Hajarian, M.; Camilleri, Mark Anthony; Diaz, P.; Aedo, I.
1997	Television advertising language : images, music & text in alcohol commercials	Farrugia, Christopher (1997)
2022	Testing persuasion techniques on customer’s behaviour through the creation of person-based and product-based advertisements	Tomasa, Petra (2022)
1996	Through the looking glass : a comparative study of advertising as a mirror image of social realities	Callus, Celia (1996)
1995-07	To sponsor and what to sponsor	Caruana, Albert
2002	Towards the development of a scalar equivalent etic multicultural advertising response scale (MARS)	Ewing, Michael T.; Caruana, Albert; Teo, Andy
2020	The use of advertising in video games : unlocking the potential for marketers	Spiteri, Winston
2019-09-20	The use of data-driven technologies in tourism marketing	Camilleri, Mark Anthony; Ratten, Vanessa; Álvarez-García, Jose; de la Cruz del Rio-Rama, Maria
2003	Viewer response to advert execution : the role of adult playfulness	Caruana, Albert; Vella, Joseph; Ramaseshan, Balasubramanian

Showing results 54 to 66 of 66 < previous