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Showing results 64 to 66 of 66
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Issue Date
Title
Author(s)
2020
The use of advertising in video games : unlocking the potential for marketers
Spiteri, Winston
2019-09-20
The use of data-driven technologies in tourism marketing
Camilleri, Mark Anthony
;
Ratten, Vanessa
;
Álvarez-García, Jose
;
de la Cruz del Rio-Rama, Maria
2003
Viewer response to advert execution : the role of adult playfulness
Caruana, Albert
;
Vella, Joseph
;
Ramaseshan, Balasubramanian