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Showing results 47 to 66 of 95 < previous next >

Issue Date	Title	Author(s)
2016	The impact of corporate endorsement on brand building and credibility : how consumer ethnocentrism and susceptibility to peer influence effect attitudes towards brand alliances and parent brand’s credibility	Manicaro, Maria
2019	The impact of materialistic values on Thai consumers’ brand engagement in self-concept for luxury products	Terason, S.; Pattanayanon, P.; Lin, C.
2022	Impact of personal branding on the development of professional careers of managers	Smolarek, Małgorzata; Dzieńdziora, Joanna
2015	The impact of sports sponsorship on consumer’s brand perception	Tabone, Kurt
2022	The importance of online branding in the hospitality industry : a local analysis	Cassar, Abigail (2022)
2019	The influence of brand effect on slogan‘s memorability	Duarte Silveira, Paulo; Bogas, Paulo
2021	The influence of brand trust on consumer loyalty	Rudzewicz, Adam; Strychalska-Rudzewicz, Anna
2012	The influence of colour and design congruency on the perception of a brand	Demanuele, Adriana (2012)
2018	The influence of customer retention time on slogan recall and recognition : an empirical study	Silveira, Paulo Duarte; Galvao, Susana; Bogas, Paulo
2021	The influence of start-up capital on building a personal brand	Walczak-Skałecka, Agnieszka; Mieszajkina, Elena
2003	The influence of the brand name to brand’s success	Angelis, Vassilis; Rigopoulou, Irini
2022	Influencer marketing as a method of solving the crisis of trust in digital content marketing	Sołoducha, Krzysztof
2015	International football impacts on the Gozitan tourism industry	Cassar, Franklyn
2021	Investigating corporate social responsibility as a marketing branding strategy through the use of semiotic analysis : how symbolism can aid brands to communicate with the 'new consumer’	Sultana, Amy (2021)
2014	Is co-branding a double-edged sword for brand partners?	Lee, Chia-Lin
2013	Is the Asian market the future of the EFL schools in Malta?	Bugelli, Luca
2012	League of Legends IMC plan	Scholl, Geoffrey (2012)
2014	The luxury counterfeit consumer experience : exploring the hedonic and value expressive consumer	Papps, Cheryl
2015	Luxury fashion brands and social class influence in the local fashion sector	Muscat, Stephanie
2021	“Made-in” label, socio-demographic characteristics and income as moderators of the brand types in terms of the country-of-brand-origin impact on consumers` purchase intentions	Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna

Showing results 47 to 66 of 95 < previous next >