Browsing by Subject Consumer behavior

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Issue DateTitleAuthor(s)
2015IMC plan for PowerUp SportsAbreu Ribeiro, Andre de
2016The impact of digital advertising on consumer buying behaviour in the local fashion industryGatt, Kelly
2014The impact of electronic word-of-mouth on hotel booking intentionsVella, Christine
2016The impact of guerrilla marketing on consumer behaviourMuscat, Aimee
2013The impact of higher utility bills on promoting more energy efficient householdsSchembri, Monica; Saliba, Susan
2014The impact of social media on consumer behaviour in the travel industryDebono, Joanne
2014The impact of social media on consumer behaviour in the travel industryDebono, Joanne
2014The implementation of sustainable marketing in the local contextPetroni, Kyra
2023Implications of pocket money on young clients’ shopping decisions : international comparisonGotwald, Beata
2019The influence of celebrity endorsers in banner advertisements on visual attention and product evaluations : an eye-tracking studyCamilleri, Jacob (2019)
2012The influence of colour and design congruency on the perception of a brandDemanuele, Adriana (2012)
2022The influence of digital marketing on consumers during a global pandemicGaffarena, Martina (2022)
2011The influence of fear marketing on consumer behaviourPickard, Clive
2021The influence of online consumer reviews on prospective customers of hospitality businessesMicallef, Annika (2021)
2017The influence of online tourist user-generated content on customers when choosing a holiday destinationMeli, Jessica
2014The influence of social media through fashion : a quantitative study on the consumer behaviour of young university of Malta studentsFarrugia, Odessa
2022The influence of visual marketing aids on consumers' purchasing intentionsMifsud, Georgeanne (2022)
2010Innovation patterns in the mobile telephony industry : a case study of iPhone usagePulis, Clifton (2010)
2019Insight and final conference protocol : deliverable 7.3Briguglio, Marie
2020Instagram influencers : how a following can affect purchase intentionStroud, Livia Constance (2020)